Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we will answer the following question: “what resources should I use when starting a business?”

First time marketing your small business?
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One of the most challenging aspects of starting a business is doing just that – getting your small business up and running. This can seem like a huge hill to climb, however, you are not alone in this process! There are literally dozens of resources out there designed to help you take your idea, and help make it into a reality.

The resources you will need to start your business depend partly on what you do, but some business functions are the same regardless of industry. Every business needs to be legally registered, everyone needs to understand marketing, and so on.

This post will help you get started by sharing some resources that we’ve found useful.

Resources You Can Use Online

First, there are a surprising amount of government resources online to help out small businesses. The best example is the Small Business Administration. A lot of states and municipalities have good resources on their sites as well, so be sure to check there too.

Data.gov and the US Census Bureau maintain large sets of open data, much of which comes in handy when doing marketing research.

This is really just scratching the surface, too. There are dozens of sites online that provide free, and relevant information to you that can help you get your business up and running. In fact, I am going to go ahead and share this site with you, as it has direct links to all of the government resources you could hope for. 

Of course, freely available government resources will only take you so far. Legalzoom is a great service to help you with any questions you might have over this process, as well as helping you to decide what business structure is the best fit for you.

Services like Bluehost and Dreamhost can help you set up websites quickly. This enables you to get your products or services online. This is a must if you are planning to have an online presence. For a simpler, eCommerce-only approach, you may try Shopify as well.

Finally, if you have general business questions that you want answered, we often find ourselves reading HubSpot’s blog and The Balance SMB. They write really good long-form, nuanced articles about running small businesses.

Other Factors to Consider

No amount of reading material will ever cover every situation you encounter when running a business. For that reason, it is important to ask yourself questions throughout the business-building process to ensure you are moving in the right direction.

Think about your business’s purpose, its strengths and weaknesses, and your long-term goals. You will learn a lot by stating your intent, evaluating your current playing field, analyzing the competition, researching the market, and experimenting.

If you’re still in the formative stage, make sure to seek out advice on supply chain management and accounting that is specific to your industry. These two business functions, in particular, need to be well-managed in order for your business to succeed.

Final Thoughts

Business-building can seem very intimidating at first. But remember: there are countless resources out there to help you turn your dream into a reality. Use what is available to you. What is daunting now will be well worth it in the end!

First time marketing your small business?
Join our online community of small business owners.


24 Comments

Lula Ruger · July 6, 2020 at 1:29 pm

A great list of resources Thank you

Paulo Oliveira · July 7, 2020 at 4:57 am

very good article

Richard Hicks · July 7, 2020 at 7:17 am

Sometimes I am amazed at the resources available.

RAJESH BANRA · July 8, 2020 at 3:49 am

Useful for beginners

Michael DeFren · July 8, 2020 at 3:51 am

great idea i didnt even think to look for these websites

    Crystal Bean · July 9, 2020 at 1:08 am

    As a small business owner myself, this article is really helpful. Always take advantage of the resources online. If you search hard enough you will find most of them are free

      Brandon Rollins · July 9, 2020 at 8:43 am

      Glad you found it useful, Crystal! One day, if we have the time and resources, I’d love to be able to put together a super specific checklist for every state in the US. It is still absurdly difficult to find all the tax forms you need to file.

Javier Vallejo · July 8, 2020 at 3:14 pm

This information will be very useful for those of us who are just starting

Mansi · July 9, 2020 at 6:56 am

This can be the best page where they can explain the resources. Very informative for beginners.

    Linda A · July 13, 2020 at 6:16 pm

    Any Small businesses for rapid test?

      Kristin · July 16, 2020 at 8:57 pm

      Thanks so much for the information, this was very interesting!

StefanoIceCubeR · July 10, 2020 at 9:31 am

As a small business owner my fiancee it’s useful!

Paulo Oliveira · July 13, 2020 at 9:25 am

I’m starting this article very useful …

    Emina · July 15, 2020 at 11:03 am

    A must read for beginners intrested in the field of business and are thinking of a startup

Maria Teresa Fernandez Ferreira · July 13, 2020 at 10:01 am

Very useful information for beginners

Andre Mendes · July 13, 2020 at 3:37 pm

Me and my wife are thinking about starting our own business and this was very helpful for us beginners

RAJESH BANRA · July 13, 2020 at 11:41 pm

Great resources

Liz Kilcher · July 14, 2020 at 9:39 am

good stuff!!

Sunita katyal · July 15, 2020 at 1:24 pm

Very useful information for people who want to go for entrepreneurship

Lavanya · July 15, 2020 at 2:06 pm

This is great , and extremely useful

A.S · July 15, 2020 at 4:25 pm

Very informative, I know it’s easy to get lost in the crowd when u start out so this is super helpful.

Gal Colleen · July 16, 2020 at 11:04 am

Very useful information for everyone but especially new business’

Vikram Singh · July 19, 2020 at 7:26 pm

The link to Legalzoom was necessitated, given the often seemingly endless legalities and compliances needed to be in sync with; to sum up, quite informative, and touches on all aspects of starting new ventures. Great piece!

P.S. Earlier comment, I don’t seem to get how, but nonetheless was posted mistakenly as a reply to someone else’s comment, hence the duplication.

Margaret Gallagher · July 22, 2020 at 2:13 am

Invaluable resource . We have the tools – mow to make a sucess of business mamy thanks for the information

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