Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway contest for a Fire 7 Tablet. Today, we will answer the following question: “what are some underrated ways to advertise?”

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Advertising looks different for each product or service you decide to market. This is extra true in 2020, which has turned out to be an incredibly strange year. Due to the COVID-19 pandemic, the ways in which we live life, run our businesses, and reach out to other people changed drastically.

As you might expect, the ways we advertise products and services have had to change too. That’s why many people talk about advertising with Facebook, Instagram, and Google Ads. These are all proven, tested, high-quality, highly recommended ways to reach people online.

That’s not the entire world of advertising, though. Far from it! In today’s post, I’m going to talk about two ways you can advertise your small business that I think are underrated.

YouTube Advertisements

YouTube is one of the most visited websites in the world. This was true even before the coronavirus pandemic started, and it was hardly a secret then. Sixty-four percent of surveyed social media users in the United States said they would use YouTube more while staying at home because of the pandemic.

Many counties and cities asked (or ordered) residents to stay at home during the global coronavirus pandemic. Subsequently, internet users turned to digital video and video-on-demand platforms to keep them entertained. With millions confined at home, content creators are having a field day with people craving new and original content.

New content is good even for businesses that don’t make content. That’s because new content makes YouTube advertisements even more powerful.

Whenever you go onto YouTube to watch a PewDiePie video, odds are, you have to watch at least one video advertisement first. Sure, a small business may not be able to blanket YouTube with advertisements, but that’s okay. Much like with other online advertising systems, you pay only for the number of people who see the ad. This makes YouTube great for exposing your products and services to a wide audience, even if you only have six seconds to do so.

Radio Advertisements

Another thing that will not change, regardless of the state of the world, is people’s love for music. People will always be tuning into their favorite radio stations, even if those radio stations are actually streaming services. Local radio advertisements remain a great method for small businesses to reach out to a local audience.

Radio tends to be overshadowed by flashier media like television and the internet. It’s still very widespread and the same content aired live on an FM station can be easily adapted into a podcast or YouTube video. The point is: you can’t forget about radio!

Through tapping into your local radio station, you can buy airtime to advertise your small business. Unless you are paying for Sirus XM or Spotify Premium, you probably don’t have ad-free music.

Lastly, a lot of radio stations are also recording their shows and releasing them as podcasts as well. This opens up even more opportunities for advertising!

Final Thoughts on Underrated Ways to Advertise

Reaching your target audience may seem tough, but you have more options than you might think. By using alternative forms of advertising, you can draw attention to your brand and spread the word even farther than you might expect.

Cast your net wide! Even as you use popular systems like Facebook, Instagram, and Google to advertise, remember you have other options. There are countless social media outlets, email marketing techniques, cold calling scripts, and the underrated advertising methods we listed above. You have lots of options!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

32 Comments

Michelle · June 15, 2020 at 9:24 am

I was looking into this, using social media to advertise. Sometimes word of mouth words nearly as good as that is based from experience and trust with a customer. Trust is very important, good reviews, that brings in more business.

    Brandon Rollins · June 16, 2020 at 9:00 am

    Social media has three functions for a business as I see it. You can do fast customer service, which builds trust. You can release quality content, which builds trust. Lastly, you can do paid ads, which don’t build trust, but are at least extremely good at targeting to super specific audiences.

Michael DeFren · June 15, 2020 at 9:31 am

i never in thought about using social media to sell until this corona virus forced me to find a way, and im actually saving my business

    Brandon Rollins · June 16, 2020 at 9:08 am

    The sole silver lining to this awful pandemic has been the beautiful and innovative ways that people have been using technology. Zoom happy hours, remote work, and actually using social media to connect with family. I’m glad to hear that your business model is faring well in this strange transition to the new.

    Ameliah Greenley · June 19, 2020 at 4:34 pm

    Social media is a great way to sell because of the wide variety of individuals you can reach at one time.

Lyndsey Valentine · June 15, 2020 at 9:58 am

Having read this through I already use facebook Instagram and other social media platforms. The only thing I doubt I’ll ever do is cold calling. Thanks for the information

    Brandon Rollins · June 16, 2020 at 9:11 am

    Cold calling’s not my favorite, I’ll give you that. I respect it for it’s ability to help you make something out of nothing, but again, not my favorite.

William Waychoff · June 15, 2020 at 10:12 am

I hope the market and businesses can recover

    Brandon Rollins · June 16, 2020 at 9:14 am

    Same here.

      Tellier Sabrina · June 17, 2020 at 3:14 am

      Thank you for writing this article.

L.Edwards · June 15, 2020 at 10:50 am

This information on different platforms was well needed information.

Alex · June 15, 2020 at 11:46 am

Cold calling has never worked for me. Almost no one wants to hear some stranger trying to sell them something.

    Brandon Rollins · June 16, 2020 at 9:19 am

    Cold calling is harsh and frustrating. It’s also one of the last remaining ways to make something out of nothing, and in some very, very niche scenarios, that can be a good thing.

Maria Teresa Fernandez Ferreira · June 15, 2020 at 12:38 pm

Both platforms and social media helped a lot to enable businesses to move forward, otherwise it would be total chaos

    Brandon Rollins · June 16, 2020 at 9:26 am

    I don’t even know how our world would cope with something like coronavirus in 2002. We just wouldn’t have had the infrastructure to function yet.

Donny · June 15, 2020 at 2:24 pm

There’s a lot of ways to save

Janice · June 15, 2020 at 2:31 pm

Thank you for writing this article.

Linda A · June 15, 2020 at 6:48 pm

I prefer YouTube advertisements

    Brandon Rollins · June 16, 2020 at 9:29 am

    They’ve really gone up in quality lately.

Paulo Oliveira · June 16, 2020 at 11:30 am

Muito esclarecedor, fiquei deverás esclarecido e aprendi bastante …

Tina · June 16, 2020 at 12:17 pm

tv can be bad sometimes

Shannonn Peterson · June 17, 2020 at 10:53 am

I still think word of mouth is the best advertisement but for smaller buisness, ads in the paper and on the radio do serve it’s purpous

    Brandon Rollins · June 18, 2020 at 7:41 am

    Totally agree about word-of-mouth. It’s so powerful because it can’t be bought!

Richard Hicks · June 23, 2020 at 2:04 am

It is so easy to not think out of the box. Good suggestions here to expand.

Nicole Margrif · June 23, 2020 at 9:18 am

I feel social media is the best way to advertise for a small business. Also word of mouth is the best way to promote how well your product is.

    Brandon Rollins · June 23, 2020 at 3:07 pm

    Social media is definitely the most accessible, if nothing else, which makes it remarkably useful when you’re getting started!

Javier Vallejo · June 23, 2020 at 11:23 am

It is true that there are many options to reach the target audience, the difficult thing is to find the one that best suits each of our businesses and budgets. But you always have to try to move forward to keep growing.

Jodi Armstrong · June 23, 2020 at 4:02 pm

Cold calling would result in me being turned off by a company. I dont mind seeing as online but I also change the radio or tv station when commercials come on…

terry murphy · June 24, 2020 at 12:56 pm

great info as always!!!!

Brandon Sparks · June 26, 2020 at 10:11 am

Social media is the only true way to go. Thanks for this read..

Stephen Reddington · June 26, 2020 at 10:50 am

What about referrals? I used them in the life insurance field?

    Brandon Rollins · July 6, 2020 at 11:20 am

    That’s a great one! We actually make a considerable percentage of our revenues on referrals!

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