Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a smartwatch. Today, we will answer the following question: “what are some easy ways to market your products?”

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There are a thousand different ways to market your products. Every business’s marketing will be a little different. When marketing different products, you’ll naturally need to market in different ways.

First Understand Your Product & Its Appeal

Marketing is like matchmaking. Your job, as a marketer, is to create products that people will like. Then you help customers find your products. The concept is simple, but the execution is difficult.

One of the most critical things you can do to market your products effectively is to completely understand your product and what it can do for the customer. This might sound obvious, but understanding your product means you understand the features, and more importantly, how those features benefit your customers.

Remember: it’s all about your customer! Think of their needs first.

After you understand the appeal of your product, look for places where your target audience will be gathering or media outlets whose content they will be consuming. If you are going to be marketing a product or a service, the best way to market for you might not be a video on TikTok. Think first about what you are trying to accomplish and then evaluate which channels will help you reach your goals. 

3 Simple Ways to Market Your Product Right Now

While you are thinking about how best to market to your customers, we’re going to share three very easy ways to market your product. These are available at a low cost to virtually every business.

Facebook ads are very effective if you use them right. You can endlessly narrow down your target audience to find people with super-specific interests. You can really tailor your ads to reach your specific audience.

Instagram ads are similarly effective. Instagram is one of the most used social media platforms in the world, and it has a very approachable advertising system. You can choose the region, style of ad, pick a demographic, and run an ad all in about a minute. 

Lastly, email marketing is one of the most effective ways to market. In particular, Mailchimp is a very easy tool with which to get started. With free and paid options available, you have a wealth of options to choose from.

Final Thoughts 

There are so many ways to market products. We could – and probably will someday – make a very long list of them. But these three methods right here are some of the easiest ways to market right now. Try them out, take it slow, and see how it goes!

First time marketing your small business?
Join our online community of small business owners.

17 Comments

Javier Vallejo · April 20, 2020 at 9:24 am

We will wait for the list of market products but while I can in practice these now

Paulo Oliveira · April 20, 2020 at 9:35 am

I’m looking forward to the product list

Gadi · April 20, 2020 at 10:01 am

What are some specific tips to advertising on Instagram?

Maria Teresa Fernandez Ferreira · April 20, 2020 at 10:33 am

We will wait for the list of market products

Linda A · April 20, 2020 at 4:37 pm

I’ll take it slow

Vadim Lingo · April 20, 2020 at 5:21 pm

Thank you this is super helpful

Binay Kumar Singh · April 21, 2020 at 3:22 am

Properly placing a attractive ad online is a crucial part of promoting your business.

Kakhaber Khmelidze · April 21, 2020 at 11:18 am

Thanks for the info.

Sisipho · April 21, 2020 at 1:13 pm

Really appreciate this intel.

André Mendes · April 21, 2020 at 6:43 pm

Looking forward for more info on this! Cheers

Shellie Clark · April 21, 2020 at 7:29 pm

Thanks for the awesome info

Hemant · April 26, 2020 at 7:30 am

One of the easiest ways to market a product is using youtube. Youtube is a platform used by almost anyone with a smartphone and is one where the duration and type of ads can be chosen as per choice.

Hemant · April 26, 2020 at 7:33 am

One of the easiest and most reachable ways of marketing a product is through youtube, which is a platform used by almost anyone with a smartphone

Loretta E. · April 30, 2020 at 1:29 am

What I’ve learned is if I replace myself with the customer then I could gain more trust from my customers which would allow them to refer my new products.

Kim · April 30, 2020 at 5:05 am

Very interesting article! In today world small businesses need all the help they can get.

Jon C.F. · April 30, 2020 at 12:20 pm

Marketing strategy lies among the individuals who really eager to learn from the experts yet novice got to educate themvelves through experience and apprenticeship.

Patrick · April 30, 2020 at 2:59 pm

Thanks for the MailChimp advice

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