Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a smartwatch. Today, we will answer the following question: “what are some easy ways to market your products?”
There are a thousand different ways to market your products. Every business’s marketing will be a little different. When marketing different products, you’ll naturally need to market in different ways.
First Understand Your Product & Its Appeal
Marketing is like matchmaking. Your job, as a marketer, is to create products that people will like. Then you help customers find your products. The concept is simple, but the execution is difficult.
One of the most critical things you can do to market your products effectively is to completely understand your product and what it can do for the customer. This might sound obvious, but understanding your product means you understand the features, and more importantly, how those features benefit your customers.
Remember: it’s all about your customer! Think of their needs first.
After you understand the appeal of your product, look for places where your target audience will be gathering or media outlets whose content they will be consuming. If you are going to be marketing a product or a service, the best way to market for you might not be a video on TikTok. Think first about what you are trying to accomplish and then evaluate which channels will help you reach your goals.
3 Simple Ways to Market Your Product Right Now
While you are thinking about how best to market to your customers, we’re going to share three very easy ways to market your product. These are available at a low cost to virtually every business.
Facebook ads are very effective if you use them right. You can endlessly narrow down your target audience to find people with super-specific interests. You can really tailor your ads to reach your specific audience.
Instagram ads are similarly effective. Instagram is one of the most used social media platforms in the world, and it has a very approachable advertising system. You can choose the region, style of ad, pick a demographic, and run an ad all in about a minute.
Lastly, email marketing is one of the most effective ways to market. In particular, Mailchimp is a very easy tool with which to get started. With free and paid options available, you have a wealth of options to choose from.
There are so many ways to market products. We could – and probably will someday – make a very long list of them. But these three methods right here are some of the easiest ways to market right now. Try them out, take it slow, and see how it goes!