The simple fact is that marketing is partly art and partly science. Sometimes things go really right. Sometimes they go fantastically awry. By taking an unflinching look at the weird, we can begin to understand how marketing works in practice, and not just in theory.

We’ve learned a lot of strange lessons:

And we’re just getting warmed up. The world only gets weirder from here…

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

What the UFC’s Fight Island Taught Me About Running a Business

Sports were cancelled in 2020 (as if it weren’t bad enough already). Except for the UFC, who moved their fighters to a literal Fight Island.

How Instagram Changed the Tattoo Industry

Instagram revolutionized the tattoo industry. The days of walking into a shop and flipping through a binder of tattoo designs are gone.

Why a Rambling Redhead is Taking Over the Internet

Her website’s home page title: “Who Is This Redhead And Is She An Alcoholic? The Answer May Surprise You.”

But the Rambling Redhead isn’t just a fun person on Instagram – she’s very skilled at influencer marketing. We have a lot to learn from her!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.