The simple fact is that marketing is partly art and partly science. Sometimes things go really right. Sometimes they go fantastically awry. By taking an unflinching look at the weird, we can begin to understand how marketing works in practice, and not just in theory.
We’ve learned a lot of strange lessons:
- In a pandemic, it’s possible to move sports to a private island to outrun disease.
- Social media can literally change how people look because the tattoo industry found a new outlet.
- Showing up online with unkempt hair and a winning smile propelled Jenn Todryk to a lucrative HGTV.
And we’re just getting warmed up. The world only gets weirder from here…
Sports were cancelled in 2020 (as if it weren’t bad enough already). Except for the UFC, who moved their fighters to a literal Fight Island.
Instagram revolutionized the tattoo industry. The days of walking into a shop and flipping through a binder of tattoo designs are gone.
Her website’s home page title: “Who Is This Redhead And Is She An Alcoholic? The Answer May Surprise You.”
But the Rambling Redhead isn’t just a fun person on Instagram – she’s very skilled at influencer marketing. We have a lot to learn from her!