Every week, we answer a common question about marketing or business. This week, we are changing things up a bit. Many of you have asked some version of “what are the best things about working in marketing?” Today, we’re going to answer!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

1. You get to help other people.

One of my favorite parts about working in marketing is being able to help other people. Though it sounds incredibly cliche, I have always wanted to work in a field where I felt like I was making a difference in other people’s lives. Marketing, at its core, is helping people promote and sell their products. When I started working in the field, I quickly saw how you use marketing to help others achieve their goals. It’s one of the most satisfying parts of the job!

2. You can be as creative as you want.

Another great thing about marketing is there is no specific way to do it well. There are literally countless ways to effectively market a product. As someone who deeply values creative freedom and individuality, marketing is a field where I can be as creative and different as I want. 

Your goal as a marketer is to try and promote a product or service. You have specific goals you need to meet, but how you do so is only limited by your imagination. Since I began working at the Pangea Marketing Agency, I have been encouraged to cultivate my own creative goals and to try different things, even if they may not work. Working in a field where you are encouraged to try and stand out, be different, and make an impression on people is one of the most fun and exciting elements of marketing. 

3. Marketing is an interesting field that’s always evolving.

In society today, you encounter some form of marketing almost every single day, whether you realize it or not. Marketing and advertising are present on every form of media: TV, billboards, social media, and so on. By using tools that most people use for fun already anyway, you can effectively grow and promote your business. For this reason and many others, marketing is genuinely a fascinating field and fun to work in!

Final Thoughts

Regardless of what field you work in, doing something that makes you happy and that leaves you fulfilled is important. Working in marketing has taught me so much about life, people, and how to better communicate with people. Anyone looking for a fun, creative, progressive, and engaging field in which to work should seriously consider marketing.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

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