For small business owners, marketing your products and services for the first time can be a confusing and uncomfortable experience. It doesn’t have to be that way. That’s why we’ll walk you through every step of the process.
Marketing breathes life into everything you do as a small business owner. It begins from the moment you conceive an idea to sales and fulfillment.
Why and how do people buy things? To understand consumer behavior is the dream of prophets, wisemen, hucksters, and – yes – small business owners.
Consumer decisions can seem mysterious. Why do consumers do what they do? Knowing how people make decisions will make your small business thrive!
Decision-making styles are different for every customer. Understanding why customers arrive at their decisions is crucial for your small business’s success.
As small business owners, we like to imagine ourselves immune to market forces. Why answer to anyone else? The truth is more complicated than that.
Marketing philosophies help us craft the right experiences for the right people. How do you define the “right” experience? How about the “right” people?
Globalization is a defining force of our era. As the world becomes more connected, our small businesses compete in a bigger arena than 10 or 20 years ago.
For small business owners, finding a niche is daunting. You must ask yourself two questions. Who is our target audience? How are we meeting their needs?
No business is an island. Competitive analysis is vital to the success of your small business. You can’t find a niche without understanding the competition!
Crafting a small business marketing strategy can seem awfully complicated. We’re going to drop the theoretical mumbo-jumbo and give you steps you can apply.
The 7 Ps of Marketing is a classic marketing model that helps us understand the marketing mix. Each one of the 7 Ps is a lever of power for small business.
The 4 Cs of Marketing are ways you can make your small business customers comfortable. This makes a huge difference when it’s your business vs. the world!
Marketing to businesses is a different animal than marketing to consumers. And it’s an animal you need to understand, too – B2B is much bigger than B2C.
Creating perfect products is not just a question of manufacturing or finding the right employees. It takes iteration and observation. It’s a science.
Ethical marketing may seem like a paradox. Marketing plays with the emotions of other people, pushing their buttons to make them take certain actions.
Building a small business is very hard! You have to create a product or a service that’s PERFECT for your audience. This is why market research matters.
Market research is one of the best ways to ensure the long-term growth of your business. But few can throw money at market research and hope for the best.
Want to know what your customers really think of you? Just ask! We’re going to help you make a list of questions to ask your customers.
There are a lot of ways you can use market research to grow your small business. It’s time to put the information you’ve painstakingly gathered to good use!
You must understand the power of a well-managed online community. The Holy Grail of all marketing is to make customers really like and trust your business.
Building a mailing list for your small business is a smart move. Email is one of the most effective marketing tools and can make you $44 for every $1 spent!
Setting up social media, in some ways, is very easy. But how can a small business truly take advantage of the benefits social media has to offer?
It’s hugely important to research your competitors. You CANNOT succeed without understanding what else your customers might be looking at!
“What is a product?” Let’s examine the roots of a word we throw around all the time. The line between products and services is actually pretty blurry.
When we see companies like Spanx and Roku lean on a single product, we can find ourselves asking “why do new products matter” anyway?
Businesses develop new products to grow and thrive. That means developing new products well is one of the most important things a business can do.
Pet Rocks. Tamagotchis. Fidget spinners. Fads rise and fall with remarkable speed, but the simple fact is that ALL products have a product lifecycle.
Every small business owner has to ask: “should I sell services or should I sell products?” The battle of services vs. products has no clear victor.
Finding a target market is critical to success in business. Focusing on a specific group of people helps you pursue clear goals and make excellent products.
Let’s talk about market segmentation. What is it? How do you do it? Why is it so important to your small business’s success?
If you want to make money, you need to sell something with good product-market fit. There is no way around this. It is an essential truth of business.
When you walk into a store, you make thousands of tiny decisions. Do you ever wonder what’s behind your consumer buying decisions?
For a small business owner, marketing can improve the odds of meeting big goals. All of these and more can be neatly summed up by the 4 P’s of Marketing.
It’s difficult to find your place in a noisy world. Crafting the perfect product or service isn’t enough. To sell it, you have to find your market position.
“How much should I charge?” It’s one of the most basic questions in business. Pricing is an art and a science, but it’s one we can teach you.
50% of small businesses fail. Or maybe it’s 66% or 70% – depends on who you ask. You need a plan to recover from failure if you want to succeed.
If you wake up every morning and don’t want to do anything, something sinister could be going on. Let’s talk about how you can avoid burnout.
To succeed in business is the dream of many people around the world. Few really “make it,” though, because it takes so long to build a great business.
Marketing isn’t just about making money. It’s about spreading ideas. That’s why we’re going to teach you how to brand your small business.
People judge books by their covers. They judge products by their covers, too. Let’s talk about how to design packaging for your small business’s products.
Products come and products go, but businesses stay around much longer. Successful businesses have a unique product mix that keeps their business fresh.
It’s very important to look professional! It’s not enough to just be good at your job. You need to look like you’re good at your job too.
Think of companies you like. You probably think of pleasant interactions and acts of generosity. Put another way, you had a great post-purchase experience!
A contradiction? No! Good returns management can make your company stand out. Customers will trust you, buy again, and bring friends.
Hundreds of millions of businesses exist. The one thing that really stands out – genuine human connection, or, put another way, excellent customer service.
Systems need to feel like they’re made by humans for humans. That’s what user experience, or UX, is all about: making products and services people love.
Spotify, in my opinion, has the best user experience out there today. They are absolutely nailing it in every single way.
I’ve been working on websites since I was 13. I’m happy to say it’s actually pretty easy to set up a website for your business now.
Ever go to a restaurant only to be treated rudely and have your food served cold? If so, you’ve had a bad customer experience.
Relationships matter. That’s why well-run small businesses put so much emphasis on relationship marketing. Here’s how that works.
Facebook? Instagram? Google? Figuring out where to start with small business advertising is a difficult task in and of itself.
How do new customers gauge whether you’re worth their while? Online reviews. Let’s talk about how you get them and what to do with them.
Today we dive into all things influencer marketing: what it is, how to find and hire an influencer, and what exactly influencers do for you.
When you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, the supply chain.
Public relations! Not just a tool for megacorporations and politicians. Every business, big or small, must protect its reputation. Here’s how.