For small business owners, marketing your products and services for the first time can be a confusing and uncomfortable experience. It doesn’t have to be that way. That’s why we’ll walk you through every step of the process.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Small Business Marketing 101: What is Marketing and Why Does it Matter?

Marketing breathes life into everything you do as a small business owner. It begins from the moment you conceive an idea to sales and fulfillment.

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Consumer Behavior 101: People are Weird, Markets are Weirder

Why and how do people buy things? To understand consumer behavior is the dream of prophets, wisemen, hucksters, and – yes – small business owners.

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I Choose You: How Consumer Decisions Work in Small Business

Consumer decisions can seem mysterious. Why do consumers do what they do? Knowing how people make decisions will make your small business thrive!

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Decision-Making Styles: Read Your Small Business Customers’ Minds

Decision-making styles are different for every customer. Understanding why customers arrive at their decisions is crucial for your small business’s success.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.
Boat in a Storm - Metaphor for Market Forces

7 Market Forces That Shape Small Business

As small business owners, we like to imagine ourselves immune to market forces. Why answer to anyone else? The truth is more complicated than that.

The Thinker Statue considers which of the five marketing philosophies to use

I Think, Therefore I Sell: 5 Marketing Philosophies for Small Businesses

Marketing philosophies help us craft the right experiences for the right people. How do you define the “right” experience? How about the “right” people?

Globalization: Your Small Business vs. the World

Globalization is a defining force of our era. As the world becomes more connected, our small businesses compete in a bigger arena than 10 or 20 years ago.

man looking through binoculars

How to Find a Niche & Make Your Small Business Memorable

For small business owners, finding a niche is daunting. You must ask yourself two questions. Who is our target audience? How are we meeting their needs?

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.
chessboard checkmate

How to Use Competitive Analysis & Make Your Small Business Richer

No business is an island. Competitive analysis is vital to the success of your small business. You can’t find a niche without understanding the competition!

chess is a handy stock photo metaphor for small business marketing strategy

How to Craft a Small Business Marketing Strategy That Works

Crafting a small business marketing strategy can seem awfully complicated. We’re going to drop the theoretical mumbo-jumbo and give you steps you can apply.

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The 7 Ps of Marketing: Levers of Power for Your Small Business

The 7 Ps of Marketing is a classic marketing model that helps us understand the marketing mix. Each one of the 7 Ps is a lever of power for small business. 

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The 4 Cs of Marketing: Make Your Customers Comfortable

The 4 Cs of Marketing are ways you can make your small business customers comfortable. This makes a huge difference when it’s your business vs. the world!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.
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Why Marketing to Businesses is So Different from Marketing to Consumers

Marketing to businesses is a different animal than marketing to consumers. And it’s an animal you need to understand, too – B2B is much bigger than B2C.

How Small Businesses Can Craft Perfect Products and Services

Creating perfect products is not just a question of manufacturing or finding the right employees. It takes iteration and observation. It’s a science.

Don’t Be Evil: Ethical Marketing for Small Businesses

Ethical marketing may seem like a paradox. Marketing plays with the emotions of other people, pushing their buttons to make them take certain actions.

A Crash Course in Market Research for Your Small Business

Building a small business is very hard! You have to create a product or a service that’s PERFECT for your audience. This is why market research matters.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

14 Cheap Ways to Do Market Research for Your Small Business

Market research is one of the best ways to ensure the long-term growth of your business. But few can throw money at market research and hope for the best.

23 Excellent Questions to Ask Your Customers

Want to know what your customers really think of you? Just ask! We’re going to help you make a list of questions to ask your customers.

15 Ways to Use Market Research to Grow Your Small Business

There are a lot of ways you can use market research to grow your small business. It’s time to put the information you’ve painstakingly gathered to good use!

How to Build an Online Community Around Your Small Business in 7 Steps

You must understand the power of a well-managed online community. The Holy Grail of all marketing is to make customers really like and trust your business.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How to Build a Mailing List for Your Small Business

Building a mailing list for your small business is a smart move. Email is one of the most effective marketing tools and can make you $44 for every $1 spent!

A Crash Course in Setting Up Small Business Social Media

Setting up social media, in some ways, is very easy. But how can a small business truly take advantage of the benefits social media has to offer?

15 Ways to Research Your Competitors & Grow Your Small Business

It’s hugely important to research your competitors. You CANNOT succeed without understanding what else your customers might be looking at!

What is a Product? An Answer to an Essential Question in Small Business

“What is a product?” Let’s examine the roots of a word we throw around all the time. The line between products and services is actually pretty blurry.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Why Do New Products Matter for Small Businesses Anyway?

When we see companies like Spanx and Roku lean on a single product, we can find ourselves asking “why do new products matter” anyway?

How to Develop New Products: A Guide for Small Business Owners

Businesses develop new products to grow and thrive. That means developing new products well is one of the most important things a business can do.

The Product Lifecycle: Why It Matters to Your Small Business

Pet Rocks. Tamagotchis. Fidget spinners. Fads rise and fall with remarkable speed, but the simple fact is that ALL products have a product lifecycle.

Services vs. Products: A Field Guide for Small Business Owners

Every small business owner has to ask: “should I sell services or should I sell products?” The battle of services vs. products has no clear victor.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How to Find a Target Market for Your Small Business

Finding a target market is critical to success in business. Focusing on a specific group of people helps you pursue clear goals and make excellent products.

Why You Should Segment Your Market and How to do it

Let’s talk about market segmentation. What is it? How do you do it? Why is it so important to your small business’s success?

Product-Market Fit & Why It Matters to Your Small Business

If you want to make money, you need to sell something with good product-market fit. There is no way around this. It is an essential truth of business.

35 Factors That Influence Consumer Buying Decisions

When you walk into a store, you make thousands of tiny decisions. Do you ever wonder what’s behind your consumer buying decisions?

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

The 4 P’s of Marketing: Why They Matter To Small Business Owners

For a small business owner, marketing can improve the odds of meeting big goals. All of these and more can be neatly summed up by the 4 P’s of Marketing.

How to Find a Market Position for Your Small Business

It’s difficult to find your place in a noisy world. Crafting the perfect product or service isn’t enough. To sell it, you have to find your market position.

7 Factors to Consider When Pricing Products for Your Small Business

“How much should I charge?” It’s one of the most basic questions in business. Pricing is an art and a science, but it’s one we can teach you.

How to Recover from Failure as a Small Business Owner

50% of small businesses fail. Or maybe it’s 66% or 70% – depends on who you ask. You need a plan to recover from failure if you want to succeed.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How to Avoid Burnout as a Small Business Owner

If you wake up every morning and don’t want to do anything, something sinister could be going on. Let’s talk about how you can avoid burnout.

Why It Takes So Long to Build a Great Business

To succeed in business is the dream of many people around the world. Few really “make it,” though, because it takes so long to build a great business.

How to Brand Your Small Business

Marketing isn’t just about making money. It’s about spreading ideas. That’s why we’re going to teach you how to brand your small business.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How to Design Packaging for Your Small Business

People judge books by their covers. They judge products by their covers, too. Let’s talk about how to design packaging for your small business’s products.

Product Mix: How to Boost Your Sales and Keep Your Business Fresh

Products come and products go, but businesses stay around much longer. Successful businesses have a unique product mix that keeps their business fresh.

16 Ways to Make Your Small Business Look Professional

It’s very important to look professional! It’s not enough to just be good at your job. You need to look like you’re good at your job too.

How to Give Your Customer a Great Post-Purchase Experience

Think of companies you like. You probably think of pleasant interactions and acts of generosity. Put another way, you had a great post-purchase experience!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How to Streamline Product Returns and Generate Revenue

A contradiction? No! Good returns management can make your company stand out. Customers will trust you, buy again, and bring friends.

How Your Small Business Can Provide Excellent Customer Service

Hundreds of millions of businesses exist. The one thing that really stands out – genuine human connection, or, put another way, excellent customer service.

User Experience 101: What is UX and Why Does it Matter?

Systems need to feel like they’re made by humans for humans. That’s what user experience, or UX, is all about: making products and services people love.

Spotify: A Love Letter to Great User Experience

Spotify, in my opinion, has the best user experience out there today. They are absolutely nailing it in every single way.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

3 Simple Ways to Set Up A Website for Your Business

I’ve been working on websites since I was 13. I’m happy to say it’s actually pretty easy to set up a website for your business now.

Customer Experience 101: What is it and Why Does it Matter?

Ever go to a restaurant only to be treated rudely and have your food served cold? If so, you’ve had a bad customer experience.

Relationship Marketing: Grow Your Business with Meaningful Connections

Relationships matter. That’s why well-run small businesses put so much emphasis on relationship marketing. Here’s how that works.

Small Business Advertising 101

Facebook? Instagram? Google? Figuring out where to start with small business advertising is a difficult task in and of itself.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Online Reviews & How Your Small Business Can Use Them

How do new customers gauge whether you’re worth their while? Online reviews. Let’s talk about how you get them and what to do with them.

How to Use Influencer Marketing to Quickly Grow Your Small Business

Today we dive into all things influencer marketing: what it is, how to find and hire an influencer, and what exactly influencers do for you.

Why Supply Chain Management is Important to Small Business Marketing

When you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, the supply chain.

14 Easy Ways Your Small Business Can Handle Public Relations

Public relations! Not just a tool for megacorporations and politicians. Every business, big or small, must protect its reputation. Here’s how.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.