For small business owners, marketing your products and services for the first time can be a confusing and uncomfortable experience. It doesn’t have to be that way. That’s why we’ll walk you through every step of the process. 

 

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Small Business Marketing 101

Small Business Marketing 101: What is Marketing and Why Does it Matter?

Marketing breathes life into everything you do as a small business owner. It begins from the moment you conceive an idea to sales and fulfillment.

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Consumer Behavior 101: People are Weird, Markets are Weirder

Why and how do people buy things? To understand consumer behavior is the dream of prophets, wisemen, hucksters, and – yes – small business owners.

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I Choose You: How Consumer Decisions Work in Small Business

Consumer decisions can seem mysterious. Why do consumers do what they do? Knowing how people make decisions will make your small business thrive!

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Decision-Making Styles: Read Your Small Business Customers’ Minds

Decision-making styles are different for every customer. Understanding why customers arrive at their decisions is crucial for your small business’s success.

Boat in a Storm - Metaphor for Market Forces

7 Market Forces That Shape Small Business

As small business owners, we like to imagine ourselves immune to market forces. Why answer to anyone else? The truth is more complicated than that.