Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a smartwatch. Today, we will answer the following question: “should I outsource social media management?”

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We have talked in-depth in the past about social media and all of the different reasons why it is so vital for your small business. With millions of people on social media, it is no secret that it is a great way to reach your audience.

But let’s be honest with each other. It’s kind of a pain to manage.

Maybe you don’t have the time for it. Or perhaps you don’t like social media at all. Maybe you open up Facebook or Twitter and have no idea what to say.

If that sounds like you, outsourcing social media can be very attractive.

Consider Your Business Goals

Before you make a big marketing decision about whether or not to outsource social media, take a step back and analyze the current state of your business. Think about what you are trying to accomplish. Try to come up with a clear image of what you intend to do – think really big picture here.

Once you do that, think about where social media fits into the picture. Will you use it to generate new leads? Will you use it for customer service? Is it simply an extension of your corporate branding? Are you wanting to use social media because everyone else is?

All of these reasons are valid, including the last one. The point here is that you want to think about how social media fits into the larger picture so that you can make an informed decision about whether to outsource social media.

Outsourcing social media might seem like a luxury, but it’s really not. Fifty-six percent of B2B content marketers outsource at least one part of their content marketing. That number jumps to sixty-two percent for B2C content marketers. It’s very common!

Why You Might Want to Outsource Social Media 

The main reason to outsource social media is to gain back time. Running your own social media is a pain and a time sink, and marketers with experience can usually do it faster and just as well. For a small business owner, every second counts. How many of those seconds do you want to spend replying to Instagram comments? For many people, the answer is “as little as possible” because they want to focus on other aspects of their business.

Similarly, if you just don’t get social media, that’s a good reason to outsource as well. Countless people do get social media and are more than happy to help you. Marketers – at least the good ones – are matchmakers. They help businesses be seen in their best light so customers fall in love. This is to say, when you outsource social media, it can take away a lot of the awkwardness you feel when trying to fit on Twitter, TikTok, Snapchat, and so on.

Lastly, social media specialists may charge more per hour, but it’s often cheaper than hiring an intern or a dedicated worker to handle your social media for you. There is no payroll tax, worker’s compensation, benefits, or onboarding costs. Social media freelancers and agencies can hit the ground running with a minimum of training. When you consider that social media is a marginal concern for most business owners, this is yet another good reason to outsource.

Final Thoughts 

Social media looms large in our modern world. Billions people are engaged online with seemingly endless websites. Understanding how to push your business further through social media can seem confusing. If you don’t have time for it, don’t get it, or don’t want to hire a full-time employee to handle it, consider outsourcing social media. You’ll be glad you did!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.


Javier Vallejo · May 4, 2020 at 9:18 am

Social networks are basic today, I agree that if you do not have time to improve the business by advertising it on them, it is better to leave it in external hands

    Brandon Rollins · May 11, 2020 at 10:44 am

    Agree, Javier! If you don’t have time or energy to focus on social media, it’s better to let someone else take the burden off your hands entirely.

DT · May 4, 2020 at 9:21 am


Molli Taylor · May 4, 2020 at 9:45 am

outsourcing social media or other services can be very cost-effective

Nuno Duarte · May 4, 2020 at 9:50 am

How do you see outsourcing going forward in the future? Is it going to grow or decline?

    Brandon Rollins · May 11, 2020 at 10:45 am

    Hi, Nuno! As time goes on, social media networks are becoming more complex and feature-rich. I think outsourcing will become more common for this reason.

Augusto · May 4, 2020 at 9:58 am

Like this “Social media looms large in our modern world”

Miguel Angel Garcia · May 4, 2020 at 10:20 am

Nowadays social media management is more complex, so it is each day more important a professional aid

André Mendes · May 4, 2020 at 10:27 am

I agree with the article as well. My wife uses social media to reach more people with her work and it´s an essencial part of what she does.

David Anderson · May 4, 2020 at 11:55 am

Outsourcing sourcung social media accounts can give you back the time you will definitely lose if you manage the social media yourself, but then thats about trusting the right person/company and being able to let a go a little

    Brandon Rollins · May 11, 2020 at 10:45 am

    Yeah, David, I agree, and I think it helps to outsource a little bit at a time so that you don’t end up handing the keys to your social media to someone who won’t do it right.

Maria Teresa Fernandez Ferreira · May 4, 2020 at 1:45 pm

I agree with the article, today social media is very important

TERESA DALMAN · May 4, 2020 at 4:00 pm

Great article, thank you!

Belinda Rowden · May 4, 2020 at 4:57 pm

Social Media is a HUGE and is very important.

Linda A · May 4, 2020 at 5:14 pm

Yes I should

Kakhaber Khmelidze · May 5, 2020 at 1:12 pm

I do not think that social network is basic now. On the contrary, it is chaotic and difficult and unpleasant.

    Brandon Rollins · May 11, 2020 at 10:46 am

    Coming up with a coherent social media strategy is a lot harder than it used to be. That’s a large part of why so many people don’t want anything to do with it! (Can you blame them?)

Bhuvan · May 6, 2020 at 3:14 pm

I have thought about outsourcing social media many times. But the online audience is not much relevant to my business.

    Brandon Rollins · May 11, 2020 at 10:47 am

    That’s a good consideration. If you don’t use social media a lot, it doesn’t make sense to spend much time on it. It may help to outsource basic responsibilities for perhaps $50-100 per week, but otherwise, I wouldn’t bother.

Nicole Margrif · May 12, 2020 at 9:10 pm

I’m nervous to outsource but interesting info.

    Brandon Rollins · May 13, 2020 at 7:52 am

    It’s a bit scary at first, but having done social media outsoucing to some extent on other projects, I can say that if you do it right, it’s absolutely worth it!

Thomas · May 13, 2020 at 2:57 am

Very interesting article!

Alma · May 14, 2020 at 3:03 am

I agree with outsourcing for social media.. Because social media opens the door for all types of business. And sometimes it’s also time consuming so it can be a great idea.

Erik John · May 14, 2020 at 5:20 am

Social Media is growing. Outsourcing is a smart move

Dritan Ikonomi · May 14, 2020 at 6:54 am

Thanks for sharing.

Sarah Mayer · May 15, 2020 at 11:56 am

I completely agree with this article, you must outsource!

StefanoIceCubeR · May 15, 2020 at 2:31 pm

thanks, good to know

Joseph Grixti · May 15, 2020 at 7:29 pm

Great post thanks for sharing!

Steve Weber · May 15, 2020 at 7:42 pm

The first step is to consider your business goals – short and long term. Love that.

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