Marketing is complicated. A lot of people send us questions about digital marketing through our biweekly giveaways.

Every Thursday, we answer a new question! You can find links to all of our answers on this page.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Do I need digital marketing?

Let’s be honest. If you want keep growing your business today, you need to have an online presence. Enter digital marketing.

How do I engage my target audience

How do I engage my target audience?

Every small business owner knows they need to engage their target audience. The trouble is: how exactly do you do that? How do you make people care?

How do I advertise my small business on Instagram?

83% of Instagram users discover products or services through Instagram. Learning how to advertise your small business on Instagram can be hugely valuable!

Which marketing metrics are most useful?

Marketing metrics are data used to track the success and efficiency of marketing initiatives. Or, in English, numbers that tell you how much people care.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.
social media marketing

What’s so great about social media marketing?

In a constantly changing world, one of the best new ways to market is through social media. In this post, we delve deeper into social media marketing.

How can email marketing help my small business?

You have a long list of emails from customers. Now, what? That’s where email marketing comes in – one of the most effective digital marketing techniques.

How do I advertise my small business on Facebook?

Facebook has 2.41 billion users – that’s about a third of the world. This is why many people advertise on Facebook – you can target nearly anyone!

Why is marketing so sleazy?

Marketing has a reputation for being sleazy. There are a lot of good reasons for this. We’re going to show you the way to hell so you can flee from it.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How do I start marketing my small business?

You’ve considered different marketing channels, and you have clear goals. Now it’s time to take action! Except…what do you do?

How do I convince people to buy my products?

If you want to convince people to buy your products, you have to answer questions. What are you selling, who are you selling it to, and what are your goals?

How do I analyze marketing data?

When you analyze marketing data, you find what is working and what isn’t. You can then do more of what works and less of what doesn’t. Simple, but profound.

Should I use cold calling to grow my business?

Many have a negative opinion of cold calling. But don’t write it off as a method from a bygone era. Cold calling still has a place in marketing today!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How do I start a blog?

Start a blog and you’ll find it’s a fantastic way to reach your audience, educate people, and build credibility in your field.

7 Funny Marketing Moments

Someone sent us “funny marketing moments” when we asked “what confuses you about marketing?” They misunderstood the question, but we’ll run with it!

What are some easy ways to market your products?

There are a thousand different ways to market your products. We’re going to talk about 3 very easy ways you can market your small business right now.

How do you stand out in a crowded market?

As a small business owner, you might feel like a small fish in a big pond. Like you can’t stand out in a crowded market. But you can – there is hope!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How can I reach more people?

In business, reaching your target audience can be tricky. Growing your audience can be even trickier.

Should I outsource social media management?

With millions of people on social media, it’s no secret that it’s great way to reach your audience. But let’s be honest. It’s kind of a pain to manage.

How can giveaways help my small business?

Giveaways are a great, fun way to show your audience that you aren’t just focused on yourself and your brand’s success. Running a giveaway is exhilarating!

5 Ways to Increase Online Engagement

There are a bunch of ways you can drum engagement online, but we’re going to talk about five ways that you can increase your online engagement right now.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

The 3 Best Things About Working In Marketing

Many of you have asked some version of “what are the best things about working in marketing?” Today, we’re going to answer!

Why is everybody buying toilet paper?

This week, we are going to answer that burning question on your mind: “why are people buying toilet paper in bulk?” Of all the things to buy!

What are some underrated ways to advertise?

Facebook, Instagram, and Google Ads are not the only way you can advertise. Let’s talk about underrated ways to advertise your products and services.

Can I pursue a career in marketing after working in another field?

There’s no single right way to pursue a career in marketing. That makes it much easier to transition to marketing if that’s what you want to do!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

How do I capture leads for my small business?

You have a great product or service. The hard work of turning an idea into a reality is over, and you are ready to sell! But how do you capture leads?

How can I get sponsors for my small business?

Not everyone else will know what you are capable of, though, so you will have to spread the word. One way to do this is by securing a sponsorship.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is one of the most vital aspects of growing your business. Following SEO best practices improves your odds of your pages ranking well on search engine result pages, such as those provided by Google.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

What are some effective marketing strategies?

Social media. Content marketing. SEO. There are so many ways to market. So how do you choose? In this post, we share marketing strategies we find effective.

How to stay productive while working from home

It’s tough to stay motivated when you’re working from home. I’ve been doing it for a while, though, so I’d like to share some tips that I live by!

Why is there so much unclear information in marketing?

Let’s face it: when you take your marketing questions to the internet, it’s amazingly difficult to get straight answers. Is it because marketers are sleazy and don’t want to give you the info you need to succeed? Or is marketing so complex that you need a degree to understand it?

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.