Marketing is complicated. A lot of people send us questions about digital marketing through our biweekly giveaways.
Every Thursday, we answer a new question! You can find links to all of our answers on this page.
Let’s be honest. If you want keep growing your business today, you need to have an online presence. Enter digital marketing.
Every small business owner knows they need to engage their target audience. The trouble is: how exactly do you do that? How do you make people care?
83% of Instagram users discover products or services through Instagram. Learning how to advertise your small business on Instagram can be hugely valuable!
Marketing metrics are data used to track the success and efficiency of marketing initiatives. Or, in English, numbers that tell you how much people care.
In a constantly changing world, one of the best new ways to market is through social media. In this post, we delve deeper into social media marketing.
You have a long list of emails from customers. Now, what? That’s where email marketing comes in – one of the most effective digital marketing techniques.
Facebook has 2.41 billion users – that’s about a third of the world. This is why many people advertise on Facebook – you can target nearly anyone!
Marketing has a reputation for being sleazy. There are a lot of good reasons for this. We’re going to show you the way to hell so you can flee from it.
You’ve considered different marketing channels, and you have clear goals. Now it’s time to take action! Except…what do you do?
If you want to convince people to buy your products, you have to answer questions. What are you selling, who are you selling it to, and what are your goals?
When you analyze marketing data, you find what is working and what isn’t. You can then do more of what works and less of what doesn’t. Simple, but profound.
Many have a negative opinion of cold calling. But don’t write it off as a method from a bygone era. Cold calling still has a place in marketing today!
Start a blog and you’ll find it’s a fantastic way to reach your audience, educate people, and build credibility in your field.
Someone sent us “funny marketing moments” when we asked “what confuses you about marketing?” They misunderstood the question, but we’ll run with it!
There are a thousand different ways to market your products. We’re going to talk about 3 very easy ways you can market your small business right now.
As a small business owner, you might feel like a small fish in a big pond. Like you can’t stand out in a crowded market. But you can – there is hope!
In business, reaching your target audience can be tricky. Growing your audience can be even trickier.
With millions of people on social media, it’s no secret that it’s great way to reach your audience. But let’s be honest. It’s kind of a pain to manage.
Giveaways are a great, fun way to show your audience that you aren’t just focused on yourself and your brand’s success. Running a giveaway is exhilarating!
There are a bunch of ways you can drum engagement online, but we’re going to talk about five ways that you can increase your online engagement right now.
Many of you have asked some version of “what are the best things about working in marketing?” Today, we’re going to answer!
This week, we are going to answer that burning question on your mind: “why are people buying toilet paper in bulk?” Of all the things to buy!
Facebook, Instagram, and Google Ads are not the only way you can advertise. Let’s talk about underrated ways to advertise your products and services.
There’s no single right way to pursue a career in marketing. That makes it much easier to transition to marketing if that’s what you want to do!
You have a great product or service. The hard work of turning an idea into a reality is over, and you are ready to sell! But how do you capture leads?
Not everyone else will know what you are capable of, though, so you will have to spread the word. One way to do this is by securing a sponsorship.
Search engine optimization (SEO) is one of the most vital aspects of growing your business. Following SEO best practices improves your odds of your pages ranking well on search engine result pages, such as those provided by Google.
Social media. Content marketing. SEO. There are so many ways to market. So how do you choose? In this post, we share marketing strategies we find effective.
It’s tough to stay motivated when you’re working from home. I’ve been doing it for a while, though, so I’d like to share some tips that I live by!
Let’s face it: when you take your marketing questions to the internet, it’s amazingly difficult to get straight answers. Is it because marketers are sleazy and don’t want to give you the info you need to succeed? Or is marketing so complex that you need a degree to understand it?