When you’re starting a small business, it can be a confusing, uncomfortable, and isolating experience. It’s one that many people have gone through, though, and they’ve come out better for it. In our podcast, we interview small business owners and ask them how they build what they built.
Our goal couldn’t be simpler: share others’ stories to inspire you to write your own. We do this every other Monday on the Marketing is the Product podcast.
Good marketing comes down to creating great experiences for your customers. This is known as UX, or user experience. In this week’s episode, we’ve brought on Sean Fallon, longtime UX consultant and owner of Smunchy Games.
Marketing is one of the most misunderstood disciplines. A lot of people think that it’s about pushiness, hard selling, and sleazy ads. In reality, though, it’s all about figuring out what people want and finding ways to give it to them.
Starting today, we have launched a brand new podcast. The goal is simple: find small business owners and ask them how they built their businesses. By sharing others’ stories, we hope to inspire and encourage you, especially in this strange time.