When you’re starting a small business, it can be a confusing, uncomfortable, and isolating experience. It’s one that many people have gone through, though, and they’ve come out better for it. In our podcast, we interview small business owners and ask them how they build what they built.

Our goal couldn’t be simpler: share others’ stories to inspire you to write your own. We do this every other Monday on the Marketing is the Product podcast.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Podcast: Interview with John D’Angelo from Red Djinn Productions

John is preparing to launch his game, The Runelords, on Kickstarter, but is in a very interesting position. With a launch planned for earlier this year, due to the global pandemic, they were forced to postpone the launch date. John took this in stride and used this time to polish up this game.

Podcast: Ryan Lowthian on Starting an Original Apparel Brand on Shopify

Ryan runs and owns Leviathan Clothing. It’s a brand new clothing store on Shopify whose mission is to make unique clothes with an unconventional aesthetic. Translation: imagine bright colors and ornate design inspired by Japanese street art.

Podcast: Overboard Games on Making Digital Versions of Board Games

Imagine that you’re creating a board game right now. Unfortunately, you can’t gather a crowd of people at your house to test it out, and all the conventions are cancelled. But there is still one way you can play with your friends: Tabletop Simulator.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

20 Real Marketing Questions, Answered

Marketing can be incredibly confusing. That’s why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions!

Christopher and English on Tattoos, Art, Business, and Marriage

In this podcast, we talk about many subjects: the art of tattooing and the long journey to competence, the effects of coronavirus on tattoo parlors, and how to keep a healthy marriage when working in a small business.

On CBD, the Emerging Industry

Be Green is the largest CBD shop in Chattanooga. Tune into this podcast to find out how Sam dispels rumors, keeps her clients safe, and maintains trust.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Marketing is the Product Podcast: Tabletop Game Design & UX

Good marketing comes down to creating great experiences for your customers. This is known as UX, or user experience. In this week’s episode, we’ve brought on Sean Fallon, longtime UX consultant and owner of Smunchy Games.

What is Marketing?

Marketing is one of the most misunderstood disciplines. A lot of people think that it’s about pushiness, hard selling, and sleazy ads. In reality, though, it’s all about figuring out what people want and finding ways to give it to them.

Who We Are & What We’re Doing

Starting today, we have launched a brand new podcast. The goal is simple: find small business owners and ask them how they built their businesses. By sharing others’ stories, we hope to inspire and encourage you, especially in this strange time.

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.