Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Fire Stick and Echo Dot bundle. Today, we answer: “how do I start a blog?”

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Blogging is a great way to build a platform to reach your audience. Done well, blogs are a fantastic way to educate others and build your credibility within your chosen field. Better still, starting a blog is not too difficult to do!

How to Start Your Blog: Simple Steps You Can Take Today 

Before you start your blog, think about what you’re going to blog about. Having a clear direction will make it much easier to create great content that you want to share. Really research your audience’s needs, and tailor your blog to help them meet their goals. Remember: it may be your blog, but it’s all about your audience!

Step 1: Find Your Niche

Just like companies need niches, so do blogs. Decide if you want your blog to be educational, casually informative, or professional. Think about how you wish to create content as well: essays, interviews, podcasts, and videos can all be part of your blog. You shouldn’t feel the need to do all of these, unless you think your audience will like that!

Step 2: Choose a Platform

The next step is to choose your blogging platform. While there are platforms that require you to pay, we’ll focus on the free stuff for simplicty’s sake going to focus on the free platforms and services available. WordPress, Wix, Weebly, and Tumblr are all great platforms with countless possibilities in terms of configuration and customization.

Step 3: Choose a Web Host

After you’ve chosen your blogging platform, you need to choose your web hosting service. Without getting too technical, the basic concept is that web hosting services allow you to run blog software on their servers so that your customers can view it online. Some web hosting is even free, particularly if you use platforms like Tumblr.

Using WordPress as an example, they allow you to have hosted and self-hosted sites. Hosted sites are run on WordPress’s servers. Self-hosted sites are run on someone else’s servers.

If that’s tough to wrap your head around, here’s how it works for Marketing is the Product. We use the platform WordPress. Our whole website is hosted by Dreamhost. The total cost of ownership for us is around $15/month.

Final Thoughts 

Starting a blog is a great way to create content that others want to read. When used as part of a bigger strategy, content marketing through a blog can really work wonders to grow your business!

Remember to keep your blog relevant to your readers, but always full of fresh, nice-to-read content. Starting is the hardest part, so once you power through the initial hurdle, your blog will be up and running in no time!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.


Maria Teresa Fernandez Ferreira · April 6, 2020 at 9:56 am

Thanks for the help

Javier Vallejo · April 6, 2020 at 9:57 am

thanks a lot

Sara Zielinski · April 6, 2020 at 1:16 pm

This is a great article on starting a blog

Jacque Mann · April 6, 2020 at 6:33 pm

This is helpful for myself.

Somveer Kumar · April 7, 2020 at 6:53 am

Now I am very much excited to create my own blog.

sameh · April 7, 2020 at 4:38 pm

huh i never ever thought about making a blog might soon though

Shannon Smith · April 7, 2020 at 5:34 pm

Great read, thanks!

Martin · April 7, 2020 at 7:49 pm

Starting a blog wasn’t the hardest part; maintaining fresh content has been for me

Vyoshka Britt · April 7, 2020 at 9:15 pm

Great tip, now I can start doing my Blogs wisely!

Karen Petrychko · April 7, 2020 at 9:27 pm

I believe I could do this, nice explanation ,

Satish Rajpoot · April 8, 2020 at 3:47 am

Which is best starting our own blog or writing content for others?

Satish Rajpoot · April 8, 2020 at 3:48 am

How to find a perfect niche?

Sharon Freemantle · April 8, 2020 at 8:21 am

This has been really interesting and helping

Ashok Kumar · April 10, 2020 at 3:21 am

How to maintain consistency?

Jack Loco · April 10, 2020 at 1:32 pm

Great article to help you to start your own blog.

Shellie Clark · April 10, 2020 at 3:43 pm

This is a awesome article on how to start a blog!!

Aline Azevedo · April 10, 2020 at 11:59 pm

I wish i’ve read this tips before starting my blog! You guys rock for helping new bloggers!

julio cesar flores · April 11, 2020 at 10:47 am

This is a great article on starting a blog

Julie Flora · April 11, 2020 at 11:04 pm

This is a great article! Thank you for sharing. Always wondered how to start a blog and what all it consisted of, thank you for the tips

Carolyn Navarro · April 12, 2020 at 9:49 am

Thanks, I’ve thought of a blog at some point but didn’t know how to go about it.

Kylie · April 12, 2020 at 7:02 pm


Jessica wallace · April 12, 2020 at 7:55 pm

As always thanks for the info! Very useful and will put to good use!

John francis · April 13, 2020 at 3:58 am

This is very helpful.thank you

Abdu · April 15, 2020 at 7:37 am

Great, thanks

Rena Walter · April 17, 2020 at 11:15 am

Thank you for the info!

StefanoIceCubeR · April 17, 2020 at 11:53 am

it’s getting tougher every day to find a useful niche

Rlhcat · April 17, 2020 at 4:19 pm

Should you try to start a blog at the same tip you’re starting a business.

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