Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a smartwatch. Today, we will answer the following question: “how do I convince people to buy my products?”

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Convincing people to buy: where do you begin?

Convincing people to buy your product takes many steps. At the foundation of the process, you have to know what your marketing strategy is. What are you selling, who are you selling it to, and what are your goals?

Step 1 is the most important: create a good or sell a service with excellent Product-Market Fit (PMF). If you sell something with great PMF, you can be forgiven for many mistakes in your marketing plan.

There are two parts to this. First, you must know your target audience. Who are they and what do they like? How do they make decisions?

Next, you have to understand your audience’s needs deeply. Make sure your product or service is meeting those needs.

You have to get this right before you promote your products, reach out to people in the industry, seek reviews, raise funding, or run ads. If you’re not sure, start small and fine-tune your product or service until you achieve great PMF.

What Are Really You Selling?

There is an old cliché in marketing that still rings true. Customers want ¼-inch holes, not ¼-inch drills.

Know your product and all it has to offer. Marketing is most successful when you are conveying the true value and worth of your product to your audience. Remember: this is value as your customers see it, not as you see it. Think about their needs first!

Once you understand why your product or service pleases your customer, everything else becomes easier. When you promote your good or service, people will pay attention because it’s relevant. Reviewers will look upon your good or service favorably. Raising funds becomes easier.

When in doubt, remember four rules:

  1. Make the product or service valuable to your customer based on their needs.
  2. Find simple ways to show them that you’re meeting their needs.
  3. Let them know you can meet their needs by promoting yourself in media they read or in places they hang out in.
  4. Follow the social norms of the places you enter.

Where do I meet my audience, and what do I say?

We covered #1 and #2 above. Now let’s focus on #3 and #4. There is a wealth of channels you can choose from to market on. Even considering social media alone, there is Facebook, Instagram, Twitter, YouTube, TikTok, and much more.

The point is, there is a channel that does almost anything you are looking for. There is a subcommunity for nearly anything you can imagine. Tap into those platforms. Work your way into those subcommunities. If you make board games, get on Board Game Geek. If you make books, get on Goodreads. Lurk on the communities first, then become a member and get to know people.

Still not sure how to promote your work and convince people to buy? When in doubt, show your product or service in action. If it’s really all it’s made out to be, at least a few customers will take notice. That’s often all you need to get things to snowball from there. Word-of-mouth is powerful like that.

Final Thoughts

Convincing people to buy your products is hard. There is no way to hide that. There is no one size fits all solution.

While it is hard, it is NOT impossible. A few simple principles apply to every industry. Always think about the customer and their wants. Pick your target audience carefully. Test your product or service on a small scale.

Once that works? Find out where your target audience hangs out and what media they consume. Work your way into the community. Take your time!

More so than anything else, trust that the product you are selling has value and is special – because it is!

First time marketing your small business?
Join our online community of small business owners.

40 Comments

Javier Vallejo · March 9, 2020 at 9:31 am

it will help me a lot

    Brittany · March 9, 2020 at 5:51 pm

    Very interesting and will follow this information.

    Harris Melanie · March 20, 2020 at 9:21 pm

    If I had a product to sell I’d follow you

Tonia Booker · March 9, 2020 at 9:31 am

Is word of mouth still a great way to convince consumers to purchase products

joe · March 9, 2020 at 9:52 am

I’ve never been good with sales – no closer instinct – thanks for the tips

Maria Teresa Fernandez Ferreira · March 9, 2020 at 10:40 am

the information is helpful, thanks

Dolores Miranda · March 9, 2020 at 11:07 am

Thank you for the article!

Tara shippee · March 9, 2020 at 11:53 am

Very informative thank you

dadelszpadel · March 9, 2020 at 12:44 pm

thank you for this 😀

Blake T · March 9, 2020 at 1:23 pm

great advice, very creative yet simple rules to for filling the needs of customers & clients

Sara Zielinski · March 9, 2020 at 1:40 pm

Excellent advice about how to promote products to get them to actually sell.

Paulo Oliveira · March 9, 2020 at 4:37 pm

This information is very interesting, I love it

Donamae Kutska · March 9, 2020 at 6:31 pm

Very helpful on selling your product. I’m sure to use your advice.

rana durham · March 9, 2020 at 6:40 pm

Wow he has done so many accomplishments and i really like that he is willing to help out others with his advice

Mike Absher · March 9, 2020 at 9:19 pm

By being a good seller.

Tammy Liscio · March 10, 2020 at 10:16 am

Very helpful information

Cindy E · March 10, 2020 at 1:37 pm

Finding the target audience and fitting the product to their needs is sound advice

Teresa Dalman · March 10, 2020 at 5:25 pm

Filled with great information!

mary rudy · March 10, 2020 at 5:44 pm

Thank you for the information

Amber Albertson · March 10, 2020 at 10:20 pm

I like to buy things that the companies marketing team uses a sense of humor. If you can make me laugh by a slogan or a commercial, I am very likely to atleast consider your product.

Michael DeFren · March 11, 2020 at 2:01 am

great advice i must put into action

CHERYL WILSON · March 11, 2020 at 8:37 am

Great article with alot of good information

Paula Hayn · March 11, 2020 at 1:21 pm

perfect advice. Thanks for the hard work you put into this.

Alexis sabulsky · March 11, 2020 at 1:38 pm

Marketing isn’t for everybody it takes a special kind of person to do this.

Devan Hayn · March 11, 2020 at 2:00 pm

Good blog, I am studying Business Management

Kim terry · March 11, 2020 at 5:39 pm

Thanks for the interesting info will look into it

Donald Melter · March 11, 2020 at 6:02 pm

Good ideas to start with

Stella Osorio · March 11, 2020 at 9:38 pm

How do I keep honest workers?

Donna · March 12, 2020 at 3:26 am

Good Info

Phyllis Huebbe · March 12, 2020 at 1:10 pm

Nice info for someone just starting out in a new business.

rachel shamion · March 12, 2020 at 2:01 pm

thank you so much for the info and advice!!!

Donald Bridge · March 12, 2020 at 5:27 pm

Good info

Meagan rose · March 13, 2020 at 9:52 am

Great advice.

Richard Hicks · March 14, 2020 at 7:15 am

Great advice!

Laurie Reko · March 14, 2020 at 9:28 am

Getting people in the door to buy products is always good but what is the best way and most inexpensive way to advertise?

rlhcat · March 16, 2020 at 9:08 pm

Makes sense to me.

Jennifer Letendre · March 17, 2020 at 9:54 pm

great advice and it helps to know your product completelty

becky donnelly · March 19, 2020 at 5:20 pm

thanks for the information

Nicole Margrif · March 19, 2020 at 8:56 pm

Great advice and interesting

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