Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we will answer the following question: “how can I reach more people?”

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

In business, reaching your target audience can be tricky. Growing your audience can be even trickier. In order to keep growing and expanding, it is important to experiment with different marketing techniques. Ideally, you want to reach people who are most likely to be interested in your products or services. That means you need to find the fine line between casting a wide net and focusing on people like your current customers.

Start by Evaluating Your Current Situation 

The first step to reaching more people is understanding how many people you currently reach. It’s a basic tip, but a critical one. If you don’t understand what you are doing and who’s paying attention already, it’s hard to tell what will and won’t work. Knowing what works best for you is key in not only reaching your audience but also in expanding and growing it. 

Start by mapping out all customer touchpoints. That is, identify every place where your customer will interact with your brand. That includes social media, ads, email, direct mail, calls with sales staff, your website, your store/office, your billing, and…you get the idea. Once you start mapping out your customer touchpoints, you’ll probably be surprised by how many people you already reach!

Since your goal is to increase reach, think about ways you can easily reach more people. You can do so freely online through social media, blogging, and other forms of content creation. If you really want to turn things up a notch, you can advertise on social media and start sending regular emails.

Try a bunch of different marketing methods and monitor them. See what works. Don’t be afraid to double down on what’s working and to quit what isn’t!

Not every venture will yield the results for which you are looking. For example, let’s say that your Instagram account is thriving. You know that this is a rock-solid marketing channel to keep using. On the flip side, you have a Twitter account that is barely getting any engagement. You’re naturally going to spend more time on the channels that are the most successful. Don’t be afraid to move away from what is not working for you – focus on what does!

Start Changing Up Your Content and Methods of Distribution

Finding your focus is important in business. You have finite resources and you can’t spread them too thin. Even still, when you’re trying to reach more people, you have to experiment.

Don’t be afraid to try some new forms of marketing, particularly content creation. “Content” is a vague word and, in practice, it will look different for everyone. It can mean social media, blogging, podcasting, video, live-streaming, or more. The point is: venture out into uncharted waters and see what works.

A week ago, we said that being different – within reason – is a good thing! It helps you stand out in a crowded market. Being different is a good thing! One great way to attract more people to your site and reach them is to catch their attention with something that they don’t see too often. Seth Godin calls this a “purple cow,” a metaphor for making something remarkable enough that people remember it even when they’re being bombarded with other messages.

Final Thoughts on How To Reach More People

It’s tough to reach more people, at least at first. You may at some point feel like you’ve hit the proverbial wall and that you have exhausted all possible resources. At this time, it’s time to change things up, try something new, and see what works. Experimentation is key to good marketing.

Keep at it and remember: work hard for long enough, and people will notice!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

23 Comments

Javier Vallejo · May 4, 2020 at 9:22 am

That’s right, keep working hard

Molli Taylor · May 4, 2020 at 9:44 am

evaluating your current situation is an important step. what works for others wont always work for you

Nuno Duarte · May 4, 2020 at 9:54 am

Maybe you could prepare a similar article having in mind the Covid-19 situation.

    Alma · May 14, 2020 at 3:18 am

    Very good question. I would of asked the same. Or how do you start a business once you know your plan. How do you go about? I would think social media helps a lot.

Augusto · May 4, 2020 at 10:20 am

This is “work hard for long enough, and people will notice!” interessing

André Mendes · May 4, 2020 at 10:30 am

Social media is one thing that many businesses do not use properly here in my country, that´s a place to start, I believe.

Maria Teresa Fernandez Ferreira · May 4, 2020 at 1:50 pm

thanks for the info

TERESA DALMAN · May 4, 2020 at 4:02 pm

Seems like digital is taking over the world!

Belinda Rowden · May 4, 2020 at 5:00 pm

Facebook is becoming more popular than Google. I now search for business on social media before I use a search engine.

    Donamae · May 4, 2020 at 7:06 pm

    Good information something to think about. Social media is important to use.

Linda A · May 4, 2020 at 5:16 pm

Digital purple cow

Vadim Lingo · May 4, 2020 at 5:38 pm

These thought are good, but too broad also; there’s always a need to specify the strategies depending on what business[es] are you running

Donamae · May 4, 2020 at 7:06 pm

Good information something to think about. Social media is important to use. I need ideas.

Kakhaber Khmelidze · May 5, 2020 at 1:15 pm

Maybe with more oftn, gretaly interesting and articles with great images.

Thomas · May 13, 2020 at 3:00 am

If only this was true. I don’t feel like people notice me at all 🙁

    Brandon Rollins · May 13, 2020 at 7:54 am

    Don’t despair yet, Thomas! Being noticed takes time – sometimes lots of time!

Erik John · May 14, 2020 at 5:21 am

Social Media is the best way currently to reach a broad/larger audience

Dritan Ikonomi · May 14, 2020 at 6:56 am

Keep the social distancing 😉 Stay safe

Nicole Margrif · May 15, 2020 at 10:58 am

Lots of good information!

Sarah Mayer · May 15, 2020 at 11:55 am

Super helpful article, thanks for posting!

StefanoIceCubeR · May 15, 2020 at 2:32 pm

stay at home…. no more!!!

Joseph Grixti · May 15, 2020 at 7:30 pm

You guys are awesome all this free information!

Steve Weber · May 15, 2020 at 7:41 pm

The stay at home as been officially lifted!

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