Welcome to our first Quick Questions post! Every week, we will be answering a common question about marketing, or an aspect of business.

This week, our question comes from a fan who entered our giveaway contest for a Fire 7 Tablet. Today, we will answer the following question: “do I need digital marketing?”

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What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies. That means the Internet and mobile phones, as well as display marketing. Any time you sell something to somebody through email, social media, or an online store, you are a digital marketer.

Let’s not mince words. If you want keep growing your business today, you need to have an online presence. Period, point-blank.

Our society is driven by technology. Ninety-five percent of Americans own a cell phone. Seventy-seven percent own a smartphone.

That’s a staggering statistic! How many things do more than three-quarters of Americans own? Really let that sink in.

Marketing is a broad term, so digital marketing – by its nature – is also a broad term. Digital marketing includes:

  • Search Engine Optimization (SEO)
  • Online digital ads, also known as pay-per-click (PPC)
  • Conversion optimization
  • Web and social media analytics
  • Social media marketing
  • Email marketing
  • Content creation – both in written and video form

Each of these subcategories could easily be its own article, and this is by no means an exhaustive list.

Significance of digital marketing and your business

In order to keep growing your business and stay competitive within the market, you need an online presence. You can then market your business in many ways in many different places online.

To drive our point home, let’s think about the basics first. Email marketing, for example, is a great way to reach your current audience. Email is a reliable way to stay in touch with existing customers. What’s more, setting up a “drip marketing” campaign gives you the ability to convert leads into customers in a systematic way.

When thinking of digital marketing, many people think of social media. As they should – it’s a dominant force in today’s digital marketing landscape. Having a strong presence on social media allows you to communicate with customers, build brand awareness, and market your products and your brand easily and for an affordable cost.

Having a steady presence on one or more social media platforms is one of the best ways to actively communicate with your customers and your target audience. Facebook and Instagram, in particular, are juggernauts in the social media world.

Facebook Business Pages and Instagram Business accounts are incredibly feature-rich, providing not only accessible ad systems but also useful data for understanding your audience.

Even now, we’re just scratching the surface. Lead generation is a major subset of digital marketing in its own right. It’s all about taking actions to drive more people to your online channels. Then you have ads, which play an important role in raising brand awareness on many different channels. What’s more, you have content marketing (like what you see here), which is focused on producing quality content to keep your audience engaged and informed.

(And this is us keeping the article short!)

Does it make sense to hire a digital marketer?

In many cases, yes!

Digital marketers can provide you and your business with a tremendous amount of help in digital marketing. In fact, so as not to flatter ourselves excessively, we’re going to focus on just four reasons why you should consider hiring a digital marketer.

Digital marketers can generate revenue. A lot of marketing comes down to getting your name out there. That means generating awareness, finding good prospects, and getting people ready to either buy or request a quote. Digital marketers know the best ways to reach your target audience and help you earn more money.

Having a digital marketer will save you time. Running a business is hard work. Countless hours go into making everything run smoothly. Having someone to take care of the marketing aspect for you makes this easier. Less time spent on marketing products or content means more time spent on creating quality work and running your business. 

Marketers will help you create goal-driven strategies. Working one-on-one with you to find out what your needs, wants, and goals are, digital marketers are there to help you identify and meet goals.

Finally, digital marketers can make sense of all of the marketing data you have. Facebook, Instagram, Google Analytics, and countless other tools create a deluge of data which is hard to contextualize. Good marketers help you understand what is really happening with your business.

Final Thoughts

Digital marketing is a dominant force in the marketing world today. In order to grow your business, an internet presence is a must. Understanding digital marketing will help you identify meaningful goals and create plans to meet them. Hiring a digital marketer allows you to tap into a wealth of knowledge to generate revenue, save time, and succeed in business!

First time marketing your small business?
Join our online community of small business owners.

43 Comments

Namaena · January 3, 2020 at 4:09 am

This is a very in depth blog post and made me consider a lot of things in deep thought.

Juozas · January 3, 2020 at 7:25 am

There is a tendency to toss digital marketing responsibilities to one of the company’s workers (usually to someone who is “a little better” with technologies), or divide it between few people, thinking that digital marketing is simply posting a few posts in company’s fb page. Digital marketers are a must-have, because they implement strategy to the whole process and can make your company stand out from the crowd.

L H · January 3, 2020 at 10:56 am

While digital marketing may indeed be necessary to grow a business in today’s world, how do you get the marketing to the target audience?

I personally receive hundreds of “digital marketing” ads daily. I delete/ignore over 99% of them. If I was indeed the target audience, how would you get through to ME? As digital marketing grows, I am even more inundated with these ads and my apathy and disgust for and towards them increases almost exponentially.

Gustavoo · January 3, 2020 at 11:25 am

Is Digital Marketing only enough for a bussiness? Or diversification is key?

Henric Denzler · January 4, 2020 at 11:43 am

Is this question still relevant? Are there actually companies out there who aren’t marketing themselves digitally?

NonVideri · January 4, 2020 at 2:28 pm

All is good, but how do I recognize a digital marketer that is worth hiring? What are the key skills?

Julia Guerra · January 4, 2020 at 3:27 pm

I’d like to know about the process and advantages of Conversion optimization

Nicola · January 4, 2020 at 7:42 pm

What do you judge to be the most valuable/essential way to build a brand?

Cheryl · January 5, 2020 at 12:40 am

Is there a “sweet spot” regarding business posts on social media? How much is too much? How much is enough to be effective?

Ryan Daniel Guerra · January 5, 2020 at 12:53 am

Thanks for the post!

Nuno Silva · January 5, 2020 at 9:04 am

I can’t agree more!

Digital marketing is an essencial tool if you want to reach your ideal buyers, know their preferences and thus increase exposure of your products and services.
In these digital times it’s the best way to gain the correct information and optimize our business.

Nuno Silva

Amanda Walden · January 5, 2020 at 2:34 pm

Great article! Digital marketing is a must in today’s tech world. I do a Facebook business page and email list, but know I could do more with it if I had the time and energy.

Sevinj Ismayilova · January 5, 2020 at 4:46 pm

I have a feeling that very soon business schools will offer a new program called “Social Media Analytics”.

Sam Barton · January 5, 2020 at 5:28 pm

Really interesting article, really should looking into how digital marketing can help me

Miguel · January 5, 2020 at 8:16 pm

Digital marketing is a must nowadays, any company that wants to succeed has to rely on this tool.

Diana · January 6, 2020 at 4:16 am

Easy to understand what digital marketing is.

Richard Hicks · January 6, 2020 at 5:16 am

Digital marketing is a must and every new business must understand and use it wisely.

Kirby · January 6, 2020 at 6:40 am

Pushing for digital marketing without good content could seem just like spamming

Fábio · January 6, 2020 at 6:01 pm

Wooow. I learnt a lot of new stuff

Max Moody · January 6, 2020 at 6:29 pm

Thanks for sharing. Great info!

Nick Shipley · January 7, 2020 at 9:22 am

Agree 100%. If a company doesn’t have a digital presence on social media, I immediately question their validity.

Rena Walter · January 7, 2020 at 10:29 am

This does sound interesting!

Jamie Johnson · January 7, 2020 at 12:00 pm

Thank you for sharing this very informative article! I completely agree with all of it! Having a digital presence is absolutely necessary in today’s marketing world! It also opens the door for a whole new type of marketing and business career! It used to be about spreadsheets and graphs, and now it’s all about social media and pop up ads. They really do get people’s attention! Thanks again for sharing this article! Great read!

Christina moore · January 7, 2020 at 12:35 pm

Thank you for the information

Ron Weinberg · January 7, 2020 at 4:34 pm

EVERYTHING THAT IS SAID IS TRUE BUT WHAT ABOUT THE CONNECTION OF HUMAN CONTACT?

kelsey douglas · January 8, 2020 at 5:58 am

the propaganda and the soul of every business

Andre Rodrigues · January 8, 2020 at 2:35 pm

Really cool giveaway thx

Giulia Galbiati · January 8, 2020 at 4:27 pm

Very interesting article about digital marketing! Nowadays, at least in Italy, too many businesses have yet to understand its potential!

Roberto Reyes · January 8, 2020 at 5:25 pm

How to have a digital presence outside google ads, facebook, instagram and other social networks?, is there some other way to show relevant content to people navigating?

Arten Daelus · January 8, 2020 at 7:50 pm

Thank you for the helpful information.

Dan Farrell · January 9, 2020 at 3:12 am

Interesting stuff

Robert Elliott · January 9, 2020 at 5:01 am

This is the tip of the iceberg for me, really need to start looking at how I can use digital marketing even as a novice for my various projects

Wanda B · January 9, 2020 at 9:32 am

Digital marketing has always interested me. Things have changed so much over the years as far as marketing is concerned. This is just so much more advanced.

Judit Casanovas · January 10, 2020 at 4:17 am

So, what should be the better option for any business…? Is it to have a marketing team in the own business? Or is it better to contract another specialized marketing enterprise to manage its internet presence? Thank you for your attention

Gun Coaty · January 10, 2020 at 10:39 am

My wife has been reading coursework to monetize her Instagram account. She is learning the importance social media plays in business contacts. Without a store front, people need to find her niche service. She is growing in hits and actively managing her digital presence. I have been impressed by her growing insight stats. Leads to more cold calls, so yes, digital marketing makes a direct impact.

    Pierson Hibbs · January 23, 2020 at 4:05 pm

    Hi Coaty! We are glad to hear that digital marketing has helped your wife.

Ryan McLean · January 10, 2020 at 4:10 pm

This was great, thank you! My only experience with this is in SEO-type strategies (I’m a developer) and with all the social media available and being used, I wonder is it overwhelming where to fucus your marketing? Can you hit them all? Should you? By them all, I man facebook, linkedin, twitter, instagram…and much much more 🙂 I’m sure it depends on the business, but these seem almost necessary now.

    Brandon Rollins · January 15, 2020 at 8:50 pm

    Hey, Ryan, glad you liked this article by my colleague!

    To answer that question, I’ll just say – don’t try to do everything! It’s not humanly possible and it’s exhausting to try! I’d say establish a presence on the main three social media – Facebook, Twitter, and Instagram – for sure. But put serious effort *only* behind the channels that your audience is using, which may not even be those social networks. It could be niche channels like Board Game Geek for board gamers.

    Pierson Hibbs · January 23, 2020 at 4:04 pm

    Hi Ryan! The best thing you can do to find out which sites to use, is to evaluate what you are looking to achieve. Different social media platforms work well for different purposes.

Kelcey W. · January 10, 2020 at 4:51 pm

Would you consider YouTubers digital market-eers? (I guess regardless of popularity?)

    Pierson Hibbs · January 23, 2020 at 4:02 pm

    Hi Kelcey! Yes, I absolutely would consider YouTubers digital marketers! YouTube is one of the biggest platforms out there, and it serves as a great marketing channel.

Barrett S. · January 11, 2020 at 8:57 am

This is kinda no brainer. it’s just no longer relevant not to be digital when it comes to any business.

Lily Kwan · January 12, 2020 at 9:20 pm

Very interesting article, thanks for sharing!

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