Conducting quality market research is one of the best ways to ensure the long-term growth of your business. Just last week we talked about exactly what market research is and how it can help your business grow. From crafting perfect products to finding new audiences, the benefits are clear! But Read more…
Building a small business for the first time is really difficult! You have to create a product or a service that’s perfect for your audience. Then you have to tell people you exist. These two tasks are the essence of marketing. While they sound simple, anyone who’s tried them knows Read more…
Ethical marketing may seem like a paradox. The whole reason for marketing, after all, is to sell more products. It’s easy to cast aside the very real problems that marketing can create. Marketing deals with the intangible emotions of other people, pushing their buttons to make them take certain actions. Read more…
Every small business wants to sell big. The desire to earn a lot of customers is deeply ingrained into business culture. However, to do so, you need to create products and services that people are really enthusiastic about. Dedicated readers of this blog know that we refer to this as Read more…
On this blog, we’ve talked almost exclusively about business-to-consumer marketing so far, also known as B2C marketing. This doesn’t reflect the whole truth, though, because business-to-business (B2B) is a significantly bigger market than B2C. As you’ll soon come to see over the course of this post, marketing to businesses is Read more…
The 4 Cs of Marketing are a newer marketing model that helps us to understand the “set of marketing tools that a firm uses to pursue its marketing objectives in the target.” You may also hear this refer to as the “marketing mix.” This is not just some exercise for Read more…
The 7 Ps of Marketing is a classic marketing model that helps us understand the “set of marketing tools that a firm uses to pursue its marketing objectives in the target.” You may also hear this referred to as the “marketing mix.” This is no mere academic exercise, though. Each Read more…
Crafting a small business marketing strategy can seem awfully complicated. Many business owners have to be convinced that marketing is worthwhile in the first place. Among the converts, many more struggle to choose a coherent philosophy of marketing, find a lucrative niche, or even simply understand their customers. Today, we’re Read more…
No business is an island. Competitive analysis is vital to the success of your small business. If you’re not able to read the competition, a lot of doors start closing. How can you find a niche, craft a strategy, compete on a global scale, or even understand your customers without Read more…
For many small business owners, finding a niche is a daunting task. For many of us, our small businesses are a form of self-expression, and focusing on small business marketing forces us to answer two deceptively complicated questions. Who is our target audience? How are we meeting their needs? If Read more…