How do I advertise my small business on Facebook?

Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered a contest to win a Fire 7 Tablet. Today, we will answer the following question: “how do I advertise my small business on Facebook?”

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Why Advertise on Facebook?

Facebook advertising is one of the best tools to advertise your small business. So much so that praising it as an ad platform is a cliche in the marketing world – for good reason!

Facebook is the biggest social media platform in the world with over 2.4 billion users. There is no way you can reach every single user, but you don’t have to. Facebook Ads are exceptionally good at helping small business owners target the perfect audience. Facebook gives you the ability to design your own ads, and show them only to your exact target audience. 

How does this work? Quite simply, Facebook does a lot of demographic research for you. Their precise methods are not well-understood, but Facebook uses its users’ activity to determine their interests, as well as other information they provide such as age, gender, and geographical location.

In English? You can show ads to people who actually care about them, theoretically never wasting a dime on someone who doesn’t care. Beat that, television!

Before You Advertise on Facebook, Do These 2 Things First

Before you start advertising, create a Facebook Business page first. Facebook Business pages are great for a number of reasons, particularly since you need one to run an ad.

Getting your business page set up gives your business a presence on Facebook. Facebook Business pages also provide insightful analytics on your posts.

Second, don’t run a dime in ads before you understand your target audience. This is critical to successful advertising.

Facebook will let you customize your ads to practically anything you want. That freedom won’t do much good if it isn’t reaching your intended audience. So first, take a moment and think about what kind of qualities your customers have, such as:

  • Age range
  • Gender
  • Geographical location
  • Interests

If you’re selling something for women, don’t advertise to men. If you’re running a coffee shop in Dallas, don’t advertise to people in Seattle. When you’re selling a board game, target people who like board games.

We know: this all sounds like common sense, but failure to follow this common-sense rule is the single easiest way to lose hundreds of dollars on Facebook.

Let’s say you have an established business. You already have a Facebook page with thousands of likes. Let’s say you also have no idea what your target audience looks like. In cases like this, you can create lookalike audiences which are made of people similar to the people who already do business with you.

Running an Ad on Facebook

To show you an example of what creating a Facebook ad is like, we are going to run a simple advertisement for our sister company, Pangea Games. Here are the steps so you can follow along:

1. On your Facebook page, click the Promote button.

2. Select one of the options on this screen to proceed. We’re going to choose Get More Website Visitors since it is the easiest to demonstrate.

3. On the left hand side, you’ll create your advertisement.

  • Enter a URL.
  • Choose a format – we’re going with Single Image.
  • Upload a photo or choose one from your page.
  • Enter a headline.
  • Enter text.
  • Select a Call to Action – we’re using Learn More.
  • Skip over Audience for now – we’ll revisit that in the next step.
  • Automatic Placements (Recommended) – leave checked on.
  • Duration and Budget – choose how many days the ad should run and how much it should spend each day. If you’re not sure where to even start, start with $5 per day for a week.

4. Go back to the Audience section. Click Create New Audience.

  • Give the audience an Age.
  • Select your audience’s Gender.
  • Select their Locations.
  • Under Detailed Targeting, add interests, demographics, and behaviors.
  • Click Save.

5. When you’re done, click Promote. That’s it!

As you can imagine, running Facebook ad campaigns can be very nuanced and complicated. We’ll cover that in-depth in another article. This one should help you understand the basics in the meantime!

Two Other Ways to Promote Your Small Business on Facebook

Facebook isn’t just for advertising, though. You can connect with your audience through your Facebook page. You can share all kinds of content such as posts, videos, blogs, pictures, etc., you are able to reach your audience. Once people start responding, you can hold conversations! This is not only great exposure for your brand, but it also helps you maintain positive relationships with current customers. 

We won’t cover in-depth in this post, but you have the ability to boost posts that you make. This is a paid feature, not unlike advertising, that allows you to share your Facebook posts with a larger audience. This is great if you are growing your customer base or reconnecting with past customers or leads and need a little help.

Final Thoughts

Facebook is one of the biggest and most popular sites in the world. Understanding the ins and outs of Facebook’s advertising system helps you run effective advertisements. With time and experimentation, you can see what works best for your business. 

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How can email marketing help my small business?

Every week, we will be answering a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a Fire 7 Tablet. Today, we will answer the following question: “how can email marketing help my small business?”

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Why Email Marketing is so Effective Today

You’re a business owner, and you have got a long list of emails from customers over the years. Now, what do you do with it? Email marketing campaigns can serve as not just a platform to reach your current audience, but a stepping stone to grow your business. 

But what if you don’t have an email list? What if you’re starting for the first time? As it turns out, there are a ton of techniques you can use to build mailing lists. In fact, this is one of the most talked-about aspects of marketing. Sites like HubSpot and Constant Contact have good guides on email list building from scratch, and this is just what we’ve found after 30 seconds on Google!

Email marketing promotes customer relationships. Solid customer relationships serve as the foundation for any business. Email campaigns allow you to reach your current audience while providing content to keep your business at the front of your market’s mind. Building that relationship will pay dividends for your business.  A lot of ink has been spilled on why exactly email marketing is so good at building relationships.

As if that weren’t enough, though, email marketing is extremely cost-effective. While many marketing channels require capital upfront, email marketing can be done for free on a small scale. On a larger scale, it costs money, but not much. Platforms such as Mailchimp do an excellent job of providing both free and paid plans for email marketers-to-be. 

Long story short, you can make a lot more money if you keep your customers’ attention and interest through thoughtful email marketing.

How Email Marketing Can Help You

Thoughtfully designed email marketing campaigns can provide fantastic exposure for your business. Creating a steady flow of content gives you the ability to better serve your customer. All this happens while spreading information about your business and building an air of authority. The result: you drive people to your business and keep growing from there.

Creating a good email campaign requires a delicate balance. You want to keep the message clear, clean, and simple with only one main call to action. If you can provide educational, informative, or fun content, your open rates will go through the roof. After all, you’re giving people a reason to, you know, actually read your emails.

Email marketing has a very high return on investment. Actually, that’s the understatement of the year. For every $1 spent on email marketing, $44 are made in return. That’s an ROI of FORTY-FOUR!

How do you spend money on email marketing? In addition to labor and time costs, tools like MailChimp have paid plans if you exceed a certain number of list members. Additionally, you may choose to grow your mailing list through advertising.

How You Can Start Email Marketing Today

Not sure where to start? We’ll give you a brief overview here.

Go to MailChimp and make a free account. You can email up to 2,000 people without ever spending a dime.

Create a good email template using MailChimp’s wonderful tutorial.

After that, come up with some good topics to write about. Establish a regular email schedule, say once a week. Then start building your email list!

Final Thoughts

Email marketing is one of the best ways to inexpensively grow your business. Email marketing keeps you on your customers’ minds, making it easier to sell in the long run. Sending consistent emails to your audience keeps them engaged with your business, and serves as a prompt to check out the newest things you have to offer. 

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social media marketing

What’s so great about social media marketing?

Understanding marketing can be difficult, especially when you’re learning. Knowing who to market to is hard enough. Then you have to figure out what approaches, social media marketing or otherwise, to use to execute your master plan!

social media marketing
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There are so many good marketing options available that it’s overwhelming. While there are countless ways you can approach marketing, one very popular and low-cost method is social media marketing

What is social media marketing?

Social media marketing means using sites like Facebook, Instagram, Snapchat, LinkedIn, Pinterest, and Twitter for marketing. This is not an exhaustive list, of course – new channels like TikTok pop up as time goes on.

Marketers have to adapt to meet the needs and wants of society. For this reason, social media is a beautiful way to reach people where they already are. You can find an incredibly diverse array of people from different backgrounds, young and old, with varying interests. The potential for highly targeted messaging is immense.

This is how social media helps small businesses grow. You can learn a lot about people in an organic way and you can target very specific audiences.

With this in mind, let’s focus on three main points.

Social media marketing & branding

Social media is one of the best ways to inexpensively raise brand awareness. One of the best things about social media sites is that they are free to sign up! There is literally no start-up cost. This allows you to start marketing any service or product you have for free.

Granted, organic reach is declining on social media channels these days, meaning you are having to pay more often than you used to in order to reach people. You can still get an uncommonly good return on your investment, even despite this.

Paid advertising on social media is surprisingly robust. For example, Facebook has a great ad platform, where you can pay for ads to boost your posts. Again, this is not required to run a Facebook page, but ads can be run for as little as $1 meaning the barrier to entry is very low.

Having social media pages can also help generate web traffic and improve your ranking in Google In short, social media is, in our opinion, the best bootstrapping tool for completely unknown, shoestring budget companies to brand themselves.

Social media marketing & customer relationships

Social media allows you to interact with your customers. Customer service is a massive part of any business. Having pages on media platforms allows you as the business owner to interact with your customers on a personal level frequently, efficiently, and quickly.

Customer relations are a crucial point in any business. Social media sites are used by the vast majority of people today. They are already there, so why not give them a chance to contact you where they’re comfortable? It’s an easy way to build rapport (and your brand) with your target market.

Social media marketing & advertising

Returning to the subject of advertising, most social media sites have advertising platforms these days. Facebook, Twitter, Instagram, and LinkedIn are a few examples. With a very small budget, you can start getting more likes, views, and clicks. Once you get a handle on each site’s advertising platform, you can use them to generate leads and even conversions. Basically, social media can make you money if you know what you’re doing with it.

This allows small business owners the ability to market what they have to a large number of people quickly for low start-up costs. You’re not working in the dark, either – these sites can decisively prove their value! Instagram, as an example, has business profiles you can switch use that have powerful data analysis tools.

Final Thoughts

Social media marketing can be a beautiful way to keep grow and expand your business. At Marketing is the Product, we believe that it’s one of the best ways to start from square one. Marketing is a constantly changing and complex field, but social media gives the scrappy start-ups a chance to succeed. You have more opportunities to promote your business than ever before!

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Which marketing metrics are most useful?

Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a Fire 7 Tablet. Today, we will answer the following question: “which marketing metrics are most useful?”

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What are marketing metrics and why do they matter?

Marketing metrics are data used to track the success and efficiency of marketing initiatives. Metrics can be anything from sale figures to the number of clicks on an advertisement. Other metrics include pageviews, email sign-ups, and nearly anything else you would want to track. Understanding marketing metrics can help you see your business in an objective way, giving you the information you need to make good decisions.

Marketing metrics are the hard facts and figures needed to measure your marketing performance. These metrics are essential to your business, because without them, you don’t have an objective standard to measure your business against. Objective data lets you see which channels and which content are providing value to your audience and it can help you find areas to improve.

Let’s say you want to increase your web traffic. To see if you are getting more views, you must be able to track both past and present data. Using different metrics such as pageviews or number of unique users per page lets you know whether or not your content is reaching your audience. You can then make more of what works and less of what doesn’t.

But remember: the goals are more important than the metrics! Metrics just happen to be great for helping you achieve your goals.

Having a clear image of what you’re looking to track is critical for success. In our tech-savvy society, it is easy to get caught up in just how much you can track. But data is useless without context. Understanding your business’s short-term and long-term goals will help you to see what metrics are most useful to track.

Using AIDA to Choose Meaningful Goals

But how do you know which marketing metrics are useful? There are so many!

We’ve made it clear that to understand your data, you have to understand your goals. Yet this is where people get stuck. It’s sometimes difficult to see which goals matter when it comes to getting people to care about your business enough to buy from it. For that reason, let’s revisit AIDA.

AIDA stands for Attention, Interest, Desire, and Action. This model shows the different steps in the purchase process that a customer takes.

  • Attention is when the customer becomes aware of what you are offering, whether that be a product, service, or content.
  • Interest is when the customer begins to gain interest in what you have to offer.
  • Desire is where the customer starts to want your product.
  • Action is where the customer purchases your item.

How AIDA Can Help You Pick Metrics

Working through the steps in AIDA, you can select metrics that are applicable to each step. For example, getting people to pay attention is often one of the most challenging aspects of marketing. Thankfully, through tools like Google Analytics, you can track everything from who your ads are reaching, to how many people are viewing your page.

What are good metrics for measuring attention? You can look at the overall reach of your advertisements (impressions) or the number of users on your website. All you need to measure for is people seeing your company’s name. Whether or not they care is a different story.

So how do you gauge interest? You can use social media to track number of followers. Alternatively, you can use email sign-ups as a proxy for interest.

Desire is more complicated, but web, email, and social media analytics provide ways to measure that too. You can measure likes, retweets, Facebook reactions, and more to see if people are truly interacting with your brand. You can monitor Google Analytics to see who has visited the shopping section of your website. You can monitor your emails to see what percentage of your mailing list opens every single email.

It doesn’t stop there. Tracking desire can be anything from looking at your ad clicks and landing page views. Seeing which ads have the highest click-through rates can let you see which ads are best at stoking desire.

Finally, measuring action is relatively straightforward. When someone does what you want them to do, that’s a conversion. A sale is a conversion, as is a request for a quote. So action metrics are often as simple as tallying up conversions!

Our Favorite Marketing Metrics

There are no marketing metrics that work for every business. There, are, however, some that we pay a lot of attention to ourselves.

Our favorite two metrics are lifetime value (LTV) and customer acquisition cost (CAC). LTV is a measure of how much revenue each customer brings over the entire lifetime of their account. CAC is a measure of how much it costs to earn a new customer. Ideally, you want LTV to be multiple times greater than CAC.

Getting straightforward measures for LTV and CAC is not easy, though. If you’re just getting started with marketing metrics, don’t get hung up on choosing the fanciest ones. Start with the basics.

Here is what we recommend if you’re just starting to pay attention to marketing metrics:

  • Financial: Revenue, Expenses, and Profit
  • Conversions: Number of Sales, Number of Quote Requests
  • Web Metrics: Number of Unique Users, Bounce Rate, Time on Site, Top 3 Traffic Sources
  • Email Metrics: Number of Subscribers, Open Rate, Click Rate
  • Social Media: Number of Followers, Engagement Rate

Final Thoughts

Picking the right marketing metrics for your small business may seem intimidating. With a careful focus on the goals that matter to you most, though, metrics will clarify rather than confuse. That way, you can answer the age-old question of “do people really care about what I’m saying?”

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How do I advertise my small business on Instagram?

Every week we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a Fire 7 Tablet. Today, we will answer: “How do I advertise my small business on Instagram?”

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Instagram is HUGE

Instagram has one billion active users every month. It is one of the most downloaded and used apps to ever exist. Not only does this serve as a social media platform, but it also serves as an incredible platform for you to advertise your small business. 

As you would expect of a platform so large, you can find people Instagram from all walks of life. That means it can be fantastic exposure for your small business. There are countless ways to utilize the app to advertise your small business. Instagram can be used to interact with your followers, post content, and help promote your content. 

To really drive the point home, let’s see what Facebook’s survey says. Eighty-three percent of Instagram users say they discover new products or services through Instagram. Eighty-one percent use Instagram to research products or services, and eighty percent of people weigh Instagram into their purchasing decision.

Instagram has an enormous user base. On top of that, the vast majority of Instagram users use their platform in their purchase/discovery process. When you look at it this way, having an Instagram account for your business seems like a logical way to promote your products, services, or brand outside of your website.

How to Use Instagram

Instagram Business pages allow you to interact with your customers and others who are interested in what you have to offer. Through Instagram Business, you can connect your website to your account, allowing users to access your site from Instagram. This is a great way to help promote your brand and drive more viewers to your website. 

Instagram ads allow you to reach accounts who have never heard of you. This platform lets you create your ads and reach your specific target audience based on features such as location, demographics, interests, behaviors, and more. Having the ability to customize your ads means that you can choose the information on who your ads target. This lets you focus in on the exact target audience that you want your content going out to. 

Beyond advertising and branding, though, Instagram’s biggest opportunities are easy to overlook. You have a chance to be real and engage your followers. Talk to them. Get to know them. Look at what they post and get a sense of who they are and what they care about. Neither algorithms nor streamlined business processes can replace the power of genuine human connection.

Even still, there are easy ways to draw a lot of genuine attention fast. For example, contests are a fun way to gain traffic as well as raise brand awareness. Be honest. When you see “enter for a chance to win a brand new 60 inch TV”, you’re at least curious about what you need to do to win, even if you’re a contest skeptic. Contests gives people the incentive to view and engage with your content, as well as take other desired actions.

This is not even scratching the surface of what you can do with Instagram posts, albums, stories, or live-streaming. These features are so nuanced that we’ll do a separate long-form article about them in the future.

How to Advertise Your Small Business on Instagram (A $1 How-To)

In all likelihood, you’ve used Instagram personally. Using it as a business feels different, though, so we’re going to demystify the most business-oriented task you can use Instagram for: running an advertisement.

There are nine simple steps.

1. On Instagram, go to your profile.
2. In the center of the page, click the button that says “Promotions.”

3. At this point, you may need to verify your Instagram profile and allow access to your Facebook account.

4. Choose your destination. Select whether to send people to your profile, your website, or your direct messages.

5. Select your target audience. If you select Automatic, Instagram will target people like your followers. If you create your own audience, you can select an audience based on interest, age, and other demographic information.

6. If you create your own audience, you’ll do the following. Name your audience, determine locations where your ad should show, select interests, and the age and gender of your target audience.

7. Select the audience that you created in Step 6 (unless you’re using Automatic).

8. Determine your budget for your ad and the duration of the ad campaign. (When in doubt, start with $5 per day for a week until you learn the system).

9. Review your ad and click Create Promotion.

Final Thoughts

Few platforms impact society as much as Instagram does. A phenomenal number of people use Instagram daily, making Instagram a great way to reach a large number of people. Take advantage of all of the tools Instagram has to offer your small business, and see how far it can take you!

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How do I engage my target audience

How do I engage my target audience?

Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered to win a Fire 7 Tablet from Pangea. Today, we will answer the following question: “how do I engage my target audience?”

How do I engage my target audience
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Understand first, then engage your target audience

Your target audience is made up of people who are most likely to buy your products or services. Having a clear picture of your target audience is critical. You need to structure your business around your target audience. You must understand what they care about, what they want, and how they behave.

The easiest way to understand your target audience? Talk to them. Seriously! Having real conversations can be a huge eye-opener if you spend your days working in an office isolated from others.

But let’s say you already have a target audience. Let’s say you have a business and you can at least roughly describe who they are and what they like. How do you understand them on a deeper level?

First, research the people who are actively engaging with your website. Actively products and channels that are converting. Then find what’s not working and tweak it or stop doing it.

Looking for a technical solution to help you get started? Google Analytics is a free and fantastic tool that allows you to track data for your website. This is one of the most helpful tools for small businesses to use. Its whole reason for existing is to help you track and measure the most important data from your website. 

Where do I engage my target audience?

Engaging your audience can be done through a number of different ways and through a number of different channels. You can have face-to-face conversations and phone calls. But since we focus more on digital marketing, we’ll approach the question from that angle.

Some online channels where you can engage your audience include Facebook, Instagram, and Twitter. Knowing which channels serve which purposes helps you to understand which platform(s) are best for your business.

Facebook is the biggest social media platform in the world. More than one billion people are on the site. Facebook Pages and Groups are great ways for your small business to engage with your audience. On both, you can share content, and interact with your audience through comments, posts, live videos, or even contests.

Instagram is also a very popular social media platform. Sharing content through photos and videos is its primary function. Now you can live-stream and post stories that all your followers can more easily view. You can do this all with an Instagram Business Profile, which provides you with insightful analytics about who is engaging with you and other data on your page.

Twitter is another fantastic site to engage with your audience. Similar to Facebook, you can tweet out posts, pictures, videos, or whatever you are wanting to share. Lots of businesses have taken to engaging with their audience in a comedic manner. Companies such as Wendy’s and Taco Bell have been some of the biggest names to do so.

Interacting with your audience on these channels is different for everyone. After all, not all target audiences want or expect the same things. What’s really important is to research your audience and find out where they hang out online. Then become a part of the community!

How can data help me engage my target audience?

Engaging with your audience means putting people first. Even still, data and careful analysis can help you gain insight into how your audience really thinks. It’s not always what you expect!

For example, Google Analytics, which we mentioned earlier, provides information about your website and its visitors. You can figure out which pages people read and how they find you. You can also pay attention to how long users stay and which pages they exit on. Properly read, this data will tell you what people want to see and what they don’t want to see.

Different tools serve different purposes – some let you monitor your website traffic and others your email campaign performance or social media activity. A lot of data can be tracked and measured, there are some points that can’t be quantified. When you look at the percentage of emails being opened or the bounce rate of your website, don’t forget the human touch.

Ask yourself simple questions when you review your data. Do people seem like they genuinely care? Is your business growing or shrinking? Are new visitors or social media followers relevant to your business? Beginning analysis with simple questions makes finding meaningful answers much easier!

Once you know what you’re looking for, data can help you engage your audience by showing you which content works. You can remove pages from your website that don’t work and make more pages like the ones that do. On Twitter, you can make tweets that are more likely to be retweeted; on Instagram, you can make posts that are more likely to be liked.

Data analysis can also help you find obvious problems. If you run a pizzeria in New York City, you don’t need to be paying for traffic from Denver. In this sense, data analysis can be a huge life-saver. 

Other ways of engaging your target audience

Always consider the channels where your target market hangs out. Does your audience like 15-second videos on TikTok? Do they prefer informative email campaigns, blog posts, or social media? Or, alternatively, do the same people look for different content on different media? No matter what the answers to these questions, you must know that pushing your content on the wrong platform won’t work. If you don’t appeal to your target audience, you will not generate leads or sales.

In last week’s post, we talked about how Facebook and Instagram for Business were exceptional tools to use for digital marketing. Social media is one of the best and most efficient ways of engaging with your target audience. Eighty-three percent of people say that they discover new products or services on Instagram.

Social media doesn’t just mean Facebook, Twitter, Instagram, Snapchat, and TikTok, though. Don’t be afraid to look for super-specific sites like LinkedIn, Tumblr, Pinterest, and Reddit. Try to find influential sites that are super-specific to your niche.

Additionally, blogging is another great way of engaging with your target audience. That’s part of why we do it! If you are passionate about your business, or the services that your business provides, consider starting a blog and writing about it.

Blogging allows you to delve deeper into topics you might not be able to spend lengths discussing over social media. You can answer questions or discuss your business without the restrictions imposed by other people’s websites. In fact, we consider long-form content like this to be one of the cornerstones of target audience engagement.

Final Thoughts

Successfully engaging your target audience is tough to master. Good engagement requires an ongoing process of listening to others, looking at the data, and finding the right places to talk to people. By trial and error, step by step, you can craft experiences that people really want.

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Do I need digital marketing?

Welcome to our first Quick Questions post! Every week, we will be answering a common question about marketing, or an aspect of business.

This week, our question comes from a fan who entered our giveaway contest for a Fire 7 Tablet. Today, we will answer the following question: “do I need digital marketing?”

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What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies. That means the Internet and mobile phones, as well as display marketing. Any time you sell something to somebody through email, social media, or an online store, you are a digital marketer.

Let’s not mince words. If you want keep growing your business today, you need to have an online presence. Period, point-blank.

Our society is driven by technology. Ninety-five percent of Americans own a cell phone. Seventy-seven percent own a smartphone.

That’s a staggering statistic! How many things do more than three-quarters of Americans own? Really let that sink in.

Marketing is a broad term, so digital marketing – by its nature – is also a broad term. Digital marketing includes:

  • Search Engine Optimization (SEO)
  • Online digital ads, also known as pay-per-click (PPC)
  • Conversion optimization
  • Web and social media analytics
  • Social media marketing
  • Email marketing
  • Content creation – both in written and video form

Each of these subcategories could easily be its own article, and this is by no means an exhaustive list.

Significance of digital marketing and your business

In order to keep growing your business and stay competitive within the market, you need an online presence. You can then market your business in many ways in many different places online.

To drive our point home, let’s think about the basics first. Email marketing, for example, is a great way to reach your current audience. Email is a reliable way to stay in touch with existing customers. What’s more, setting up a “drip marketing” campaign gives you the ability to convert leads into customers in a systematic way.

When thinking of digital marketing, many people think of social media. As they should – it’s a dominant force in today’s digital marketing landscape. Having a strong presence on social media allows you to communicate with customers, build brand awareness, and market your products and your brand easily and for an affordable cost.

Having a steady presence on one or more social media platforms is one of the best ways to actively communicate with your customers and your target audience. Facebook and Instagram, in particular, are juggernauts in the social media world.

Facebook Business Pages and Instagram Business accounts are incredibly feature-rich, providing not only accessible ad systems but also useful data for understanding your audience.

Even now, we’re just scratching the surface. Lead generation is a major subset of digital marketing in its own right. It’s all about taking actions to drive more people to your online channels. Then you have ads, which play an important role in raising brand awareness on many different channels. What’s more, you have content marketing (like what you see here), which is focused on producing quality content to keep your audience engaged and informed.

(And this is us keeping the article short!)

Does it make sense to hire a digital marketer?

In many cases, yes!

Digital marketers can provide you and your business with a tremendous amount of help in digital marketing. In fact, so as not to flatter ourselves excessively, we’re going to focus on just four reasons why you should consider hiring a digital marketer.

Digital marketers can generate revenue. A lot of marketing comes down to getting your name out there. That means generating awareness, finding good prospects, and getting people ready to either buy or request a quote. Digital marketers know the best ways to reach your target audience and help you earn more money.

Having a digital marketer will save you time. Running a business is hard work. Countless hours go into making everything run smoothly. Having someone to take care of the marketing aspect for you makes this easier. Less time spent on marketing products or content means more time spent on creating quality work and running your business. 

Marketers will help you create goal-driven strategies. Working one-on-one with you to find out what your needs, wants, and goals are, digital marketers are there to help you identify and meet goals.

Finally, digital marketers can make sense of all of the marketing data you have. Facebook, Instagram, Google Analytics, and countless other tools create a deluge of data which is hard to contextualize. Good marketers help you understand what is really happening with your business.

Final Thoughts

Digital marketing is a dominant force in the marketing world today. In order to grow your business, an internet presence is a must. Understanding digital marketing will help you identify meaningful goals and create plans to meet them. Hiring a digital marketer allows you to tap into a wealth of knowledge to generate revenue, save time, and succeed in business!

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