Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we will answer the following: “can I pursue a career in marketing after working in another field?”

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

Marketing is one of the most diverse fields in the world. There are literally countless ways to successfully market a product or a service. Personally, I think it’s a pretty damn cool field to work in.

So you might be asking yourself, “is it possible to switch over to a career in marketing?” The short answer is “yes.” Don’t sell yourself short!

Of course, you probably want a more thorough answer. For that reason, it’s important to understand a few things…

There’s No Single Right Way to Pursue a Career in Marketing

Regardless of what field you are coming from, if you want to transition into marketing, then go for it! There is no “right way” to get into marketing, particularly digital marketing. The field is pretty new and the barriers to entry are low. We’re all learning as we go along.

Next, marketing is required for basically any kind of business. Whatever domain-specific knowledge you picked up earlier in your career could very easily come in handy.

If you’re looking for an easy way to start, try social media. It’s easy to access and doesn’t cost anything to establish a presence. Social media gives marketers a convenient way to share content and inform people.

Social media marketing can be centered around promoting a product, informing others, or socializing with people you’ve never met. Many different platforms allow you to accomplish these goals, including Facebook, Instagram, Snapchat, LinkedIn, Pinterest, Twitter, and TikTok. That’s by no means an exhaustive list either.

Of course, marketing is much bigger than social media. Social media just happens to be a widespread and readily available tool associated with marketing right now. If you find that you have a taste for marketing, you will want to build a foundation of skills and knowledge before jumping headfirst into a new career.

Understanding common business terms will help you gain a sense of what people are talking about on a day-to-day basis. In addition to understanding terminology, take a look at Google Marketing. It’s a free platform that gives you a chance to learn the ins and outs of how to market on Google. You can freely obtain their certifications, which will help prove that you are serious about your new career path.

Final Thoughts

You can’t change your career overnight, and that’s okay. The improtant thing is that you can change, given enough time. Marketing is a field where you will always learn something new, evolve with society, and tap into your inner creativity.

If the path to change careers isn’t clear yet, don’t panic! Start taking steps to further your knowledge in marketing and to further yourself. While switching fields might be logistically tough, staying in a field you don’t like is often not worth it.

Keep pushing forward, and you will end up where you are supposed to be! 

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

32 Comments

Liz Kilcher · July 27, 2020 at 9:57 am

great info, thanks

Almudena R · July 27, 2020 at 4:30 pm

the good thing would be to have a career, and to be able to work for a decent salary.

Kamile · July 27, 2020 at 9:46 pm

Wow thank you guys so much for the post, really helped me

Kamile · July 27, 2020 at 9:46 pm

Wow it really helped me

donna l holder · July 28, 2020 at 12:04 am

thank you so much

Aromal Joseph · July 28, 2020 at 7:46 am

Thank you for your support and helping me with the class ❤️

Jennifer Raska · July 28, 2020 at 9:07 am

I think that’s why we must be open minded to not just one but many different things.

Jon · July 28, 2020 at 5:33 pm

Anyone can pursue a career in marketing even outside of your office or online via a internet and at comfort of your home.

molli taylor · July 28, 2020 at 6:23 pm

life experience helps markets a loT!

Jessica wallace · July 28, 2020 at 7:40 pm

Marketing is key! No matter if you are working fast food or own your own business you are marketing in some form. You might not realize it but you are!

Frank Stuart · July 28, 2020 at 8:27 pm

Great information of careers in marketing. Thank you!

Brandy Crabtree · July 28, 2020 at 11:20 pm

I work at a restaurant and help with marketing there! There’s always a way to start!

Gina Stevens · July 29, 2020 at 1:42 am

Marketing is essential. However, not everyone has the creativity to be a marketer.

HRISTO STOYTCHEV · July 29, 2020 at 3:13 pm

Marketing is hard to get into. Field is saturated.

Dena Akbar · July 29, 2020 at 6:09 pm

great info, thanks

ERICA TOMLINSON · July 30, 2020 at 5:06 pm

A good idea for a new career change,quite a few have lost their jobs so a new challenge for them x

Freeeeks · July 31, 2020 at 6:42 am

In this day and age it became much easier to change your field of work. All you have to do is be persistent and work hard.

    Brandon Rollins · August 3, 2020 at 8:44 am

    It’s one of the truly great things about our current time – that you really *can* change your career if you want to and you work at it.

Tina · August 1, 2020 at 7:21 am

change is always scary no matter what

Margaret Gallagher · August 2, 2020 at 2:58 am

You are right – marketing is so diverse – people have many skills tjat are unique to themselves – never to late to change career

Patricia Wheeler · August 2, 2020 at 4:22 pm

Very inspiring article with great info, thanks!

Javier Vallejo · August 6, 2020 at 11:49 am

Thank you very much for the advice

Julien U. · August 7, 2020 at 3:24 am

Great information! Thank you for sharing

Della Cox · August 10, 2020 at 9:56 am

Thank you

Tonia Booker · August 10, 2020 at 11:25 am

It’s never to late to refresh my learning towards marketing I’m a marketing major great information

Liz Kilcher · August 10, 2020 at 11:43 am

thanks much!!

Almudena R · August 10, 2020 at 4:58 pm

Thank you

Kristin · August 11, 2020 at 8:01 am

Marketing is very important! If you don’t show your product/item no one is going to know about it!

Kakhaber Khmelidze · August 11, 2020 at 2:04 pm

Nothing to add, nothing to comment. Just the honest thanks for the article.

McKnight · August 16, 2020 at 7:36 am

It’s never too late to start a new career. Just be careful you don’t end up marketing for “motorcycle enthusiasts”, the mob ,or a drug cartel. Trust me on this!

Nicole Margrif · August 17, 2020 at 4:59 pm

love hearing all the good information

Richard Hicks · August 19, 2020 at 8:05 am

Yes, it is possible and you have to follow your heart.

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