20 More Real Marketing Questions, Answered

Marketing can be incredibly confusing. That’s why we ask people to send us their hard questions when entering our biweekly giveaways. In this podcast, we answer 20 real marketing questions! Listen in as we answer questions like: Who do you target with your marketing? How do you market internationally? Why do marketers send so many emails? How can you tell the difference been slime and authenticity? Pierson: What’s up, everybody? It’s Pierson Hibbs here, with Read more…

How to stay productive while working from home

Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we are going to be answering a different type of question: “how do I stay productive while working from home?” We’re all thinking it: 2020 has been QUITE the year. This whole post could, in fact, be dedicated to the Read more…

How Your Small Business Can Provide Excellent Customer Service

Hundreds of millions of businesses exist. At any given moment, hundreds are vying for your attention in subtle ways. Yet as we’ve adjusted to the ubiquity of logos and branding in our everyday life, it’s all become background noise. The one thing that really stands out – genuine human connection, or, put another way, excellent customer service. When someone breaks, we just want it fixed. When we lock ourselves out of our bank’s website, we Read more…

How Coronavirus Will Affect the Film and Television Industry

This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the film and television industry.  In the months that we have all been stuck inside under quarantine, many of us have turned to binge-watching old movies and shows to Read more…

Podcast: Ryan Lowthian on Starting an Original Apparel Brand on Shopify

Starting your first business is brutally difficult. Even though Pangea was founded in 2019, I can hardly imagine how much harder it would be to launch a business in 2020! Yet some brave souls are doing that, and Ryan Lowthian is one of them. Ryan runs and owns Leviathan Clothing. It’s a brand new clothing store on Shopify whose mission is to make unique clothes with an unconventional aesthetic. Translation: imagine bright colors and ornate Read more…

What are some effective marketing strategies?

Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway contest for a smartwatch. Today, we will answer the following question: “what are some effective marketing strategies?” If you have followed the Quick Questions series, then you probably have a sense of just how many good marketing strategies there are. From social media to content marketing, and even search Read more…

How to Streamline Product Returns and Generate Revenue

The title of this post may seem contradictory at a first glance. How can product returns become a source of revenue? The very act of handling returns means not only giving up revenue, but also incurring additional expenses in labor, supplies, and – for eCommerce companies – postage. Yet good returns management can actually make your company stand out among its peers. Customers are more likely to trust you, buy from your company again, and Read more…

How Coronavirus Will Affect the Order Fulfillment Industry

This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the order fulfillment industry. What is the order fulfillment industry? Unlike most of the articles we’ve done in this series so far, the order fulfillment industry serves a very Read more…

Podcast: Overboard Games on Making Digital Versions of Board Games

Imagine that you’re creating a board game right now. Unfortunately, you can’t gather a crowd of people at your house to test it out, and all the conventions are cancelled. But there is still one way you can play with your friends: Tabletop Simulator. Kenny owns and runs Overboard Games. He is now running a successful business that revolves around creating digital versions of games for board game publishers. We had to know more, so Read more…

What is Search Engine Optimization (SEO)?

Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we will answer the following question: “what is SEO?” When you are thinking of ways to help grow your small business, what are some of the first things that come to mind? Social media marketing, email campaigns, cold calling…? What Read more…