How Coronavirus Will Affect the Aviation Industry

This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the aviation industry. What companies make up the aviation industry? When most people use the phrase “aviation industry,” they are referring to airlines, airplane manufacturers, and airports. The industry Read more…

Marketing is the Product Podcast: Tabletop Game Design & UX

Good marketing comes down to creating great experiences for your customers. This is known as UX, or user experience. In this week’s episode, we’ve brought on Sean Fallon, longtime UX consultant and owner of Smunchy Games. Sean’s passion is to create amazing tabletop games based on rich, complex worlds. Tune in to this podcast to find out how he uses his experience as a UX designer to do exactly that. Pierson: Hey everybody, it’s Pierson Read more…

What resources should I use when starting a business?

Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we will answer the following question: “what resources should I use when starting a business?” One of the most challenging aspects of starting a business is doing just that – getting your small business up and running. This can seem Read more…

How to Brand Your Small Business

When asked to define marketing, many people think of advertising. They talk about how marketers use different tools to make money. Yet the job doesn’t stop there – marketing isn’t just about making money. It’s about spreading ideas. That’s why we’re going to teach you how to brand your small business. What is Branding? According to the American Marketing Association, “a brand is a name, term, design, symbol, or any other feature that identifies one Read more…

How Coronavirus Will Affect the Hospitality Industry

This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the hospitality industry. What is the Hospitality Industry? Two weeks ago, we talked about the restaurant industry. Despite the glum conclusion and how unbelievably hard it is to spell Read more…

Marketing is the Product Podcast: What is Marketing?

Marketing is one of the most misunderstood disciplines. A lot of people think that it’s about pushiness, hard selling, and sleazy ads. In reality, though, it’s all about figuring out what people want and finding ways to give it to them. We’ll start featuring business owners as early as July. In this episode, we cover the basics of marketing as well as the terms you’ll hear us use in the episodes to come. Brandon: I’m Read more…

How to Register a Business in 6 Steps

Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, we will answer the following question: “how do I register a business?” When starting your small business, it is important to make sure you register your business with your local government. This may sound a little intimidating, but I assure Read more…

Why It Takes So Long to Build a Great Business

To succeed in business is the dream of many people around the world. Becoming competent and making a lot of money is deeply satisfying on a number of different levels, so it’s no wonder that people pursue success with such motivation and vigor. Few really “make it,” though, and a large part of that is because it takes so long to build a great business. This is no novel realization. Everyone who is serious about Read more…

How Coronavirus Will Affect the Restaurant Industry

Welcome to the first post in our Coronavirus Case Studies series. In each post, will we talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, life-changing event. This week, we talk about how coronavirus will affect the restaurant industry. The Restaurant Industry Was Devastated the Minute Coronavirus Became Serious Restaurants occupy a special niche in social life, whether urban or rural. Our Read more…

Marketing is the Product Podcast: Who We Are & What We’re Doing

We have exciting news at Pangea! Starting today, we have launched a brand new podcast. The goal is simple: find small business owners and ask them how they built their businesses. By sharing others’ stories, we hope to inspire and encourage you, especially in this strange time. We’ll start featuring business owners as early as July. This episode is our introduction: telling you who we are and what we’re doing. We hope you find this Read more…