For small business owners, marketing your products and services for the first time can be a confusing and uncomfortable experience. It doesn’t have to be that way. That’s why we’ll walk you through every step of the process.
The simple fact is that marketing is partly art and partly science. Sometimes things go really right. Sometimes they go fantastically awry. By taking an unflinching look at the weird, we can begin to understand how marketing works in practice, and not just in theory.
We all had expectations for the year 2020. Then the coronavirus happened. The twin perils of pandemic disease and economic downturn left small businesses far and wide reeling. We’re all trying to figure out what the future is going to look like.
Marketing is complicated. A lot of people send us questions about digital marketing through our biweekly giveaways.
Every Thursday, we answer a new question! You can find links to all of our answers on this page.