Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a Fire Stick. Today, we will answer the following question: “what are five ways to increase online engagement?”

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Having an actively engaged online community is one of the most important aspects of growing your business. How do you get to that point, though? It can oftentimes be one of the most difficult things to successfully do.

But you don’t have to be in the dark on this any longer! There are a bunch of ways you can drum engagement online, but we’re going to talk about five ways that you can increase your online engagement right now. 

1. Evaluate where you are at right now

Before doing anything drastic, take a step back and evaluate where your small business is at right now. Which channels are doing best? Which channels are not doing well? Pay attention to your audience’s patterns of consumption and give them the kind of content they want to read, watch, or listen to.

When you start by evaluating your current situation, it gives you a much better sense of what to do next. Often, you’ll find that the best thing you can do is modestly tweak a current process for great results.

2. Engage with your audience on a deeper level

People crave genuine, raw content. Being real with the people who are engaging with you already is one of the best ways to help increase engagement within your community already there. People are smart and they can spot a phony a mile away.

By engaging with your audience on a deeper level, they will, in turn, feel closer to you and be more likely to engage. Business is all about relationships – growing them, nurturing them, and building them up stronger and stronger. Treat your online community the same way. 

In short, be a human – even when time and money are tight!

3. Run giveaways 

Everybody likes winning things. I mean come on, it’s free stuff! Hosting giveaways is one of the best things you can do to increase engagement online. You can incentivize people to do anything from follow you on social media to subscribe to your podcast. Your engagement will go up and people will have a chance to win whatever you are giving away. It’s a win-win!

4. Start a blog

Blogs are a fantastic way to voice your opinion, inform people, spread knowledge in your area of expertise. Blogs help start conversations start, and this is true for nearly any field. People are always asking questions and trying to increase their knowledge, so give them a platform to learn!

5. Double down on social media

Social media is huge! Each social media channel comes with a unique set of features. From Instagram stories, to live-streams, to still photos, and short snippets of text, there are so many different ways you can communicate your desired messages. Use as many of them as you can!

Final Thoughts to Increase Online Engagement

There is no shortage of ways to increase online engagement. The five suggestions we have shared above are just scratching the surface, but they should give you enough to get started. Use them and watch your audience grow and your community thrive!

First time marketing your small business?
Join our online community of small business owners.

25 Comments

Maria Teresa Fernandez Ferreira · May 18, 2020 at 10:23 am

So I will do it since I do not have much practice and those tips will help me start

ilikan hepiyiler · May 18, 2020 at 10:32 am

More detailed info would be appreciated

    Brandon Rollins · May 18, 2020 at 11:22 am

    Ilikan, I’d love to do a bigger version of this post in our Start to Finish series someday.

ranadurham · May 18, 2020 at 12:21 pm

i like it and need to try this out so i can better my engagement.

Anne Marie Carter · May 18, 2020 at 12:43 pm

Great advice on first starting a blog and then including various social media sites.

monique s · May 18, 2020 at 1:19 pm

These are so important and would love even more than 5 ways.

André Mendes · May 18, 2020 at 4:10 pm

Short yet with the most important info. Thanks for sharing the knowledge.

jason jennings · May 18, 2020 at 4:20 pm

love it

Kakhaber Khmelidze · May 18, 2020 at 4:56 pm

That was useful info. Thanks and good luck to you.

Vadim Lingo · May 18, 2020 at 5:27 pm

you need to be flexible and client-oriented, that all there is

Jennylyn Gross · May 18, 2020 at 8:52 pm

Sounds like very sound advice, thank you!

Javier Vallejo · May 19, 2020 at 5:53 am

Is it profitable to outsource the management of social networks?

Javier Vallejo · May 19, 2020 at 5:57 am

Is it better to do the market research before setting up the business to find out if there is a gap in the niche? Or can the business be set up and then diversify or specialize depending on the market niche?

Lyndsey valentine · May 20, 2020 at 7:52 pm

Very useful information especially since I had no idea on how to get people interested in the stuff I make and sell this is a great help all I need to do now is start a selling page and run giveaways.

    Brandon Rollins · May 21, 2020 at 10:01 am

    Thankfully, it’s never been easier to do those two things!

Senia Clark · May 21, 2020 at 9:36 am

When using social media is it better to stick posting within your own product page or has it been effective to post in related groups?

    Brandon Rollins · May 21, 2020 at 9:59 am

    I would say it’s a good idea to post in related groups, provided they don’t have strict rules against self-promotion.

Colleen Gal · May 21, 2020 at 12:41 pm

Personal networking is also a very effective way of gaining business

    Brandon Rollins · May 26, 2020 at 9:11 am

    Absolutely – the oldest and probably still best tactic. Just talking to people!

Linda A · May 22, 2020 at 10:09 am

I need to increase online engagement.

Rashaverak42 · May 22, 2020 at 11:40 am

Thank you for the suggestions, this really helps me to get started!

Ankit bisht · May 24, 2020 at 3:16 am

Runing giveaway is good strategy to attract new customers

Faisal · May 24, 2020 at 1:43 pm

Online engagement is important in modern day business, thanks for the amazing and educaring article!

neerav soni · May 26, 2020 at 6:38 am

also use of analytics to determine where the plot holes are.

Lizzie Myers · May 26, 2020 at 1:45 pm

I really love your point about running giveaways — after all, many of us are attracted to sites when we can see the physical manifestation of the relationship between the host and their audience!

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