Every week, we answer a common question about marketing or business. This week, our question comes from a fan who entered our giveaway contest for a Fire Stick. Today, we will answer the following question: “what are five ways to increase online engagement?”

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Having an actively engaged online community is one of the most important aspects of growing your business. How do you get to that point, though? It can oftentimes be one of the most difficult things to successfully do.

But you don’t have to be in the dark on this any longer! There are a bunch of ways you can drum engagement online, but we’re going to talk about five ways that you can increase your online engagement right now. 

1. Evaluate where you are at right now

Before doing anything drastic, take a step back and evaluate where your small business is at right now. Which channels are doing best? Which channels are not doing well? Pay attention to your audience’s patterns of consumption and give them the kind of content they want to read, watch, or listen to.

When you start by evaluating your current situation, it gives you a much better sense of what to do next. Often, you’ll find that the best thing you can do is modestly tweak a current process for great results.

2. Engage with your audience on a deeper level

People crave genuine, raw content. Being real with the people who are engaging with you already is one of the best ways to help increase engagement within your community already there. People are smart and they can spot a phony a mile away.

By engaging with your audience on a deeper level, they will, in turn, feel closer to you and be more likely to engage. Business is all about relationships – growing them, nurturing them, and building them up stronger and stronger. Treat your online community the same way. 

In short, be a human – even when time and money are tight!

3. Run giveaways 

Everybody likes winning things. I mean come on, it’s free stuff! Hosting giveaways is one of the best things you can do to increase engagement online. You can incentivize people to do anything from follow you on social media to subscribe to your podcast. Your engagement will go up and people will have a chance to win whatever you are giving away. It’s a win-win!

4. Start a blog

Blogs are a fantastic way to voice your opinion, inform people, spread knowledge in your area of expertise. Blogs help start conversations start, and this is true for nearly any field. People are always asking questions and trying to increase their knowledge, so give them a platform to learn!

5. Double down on social media

Social media is huge! Each social media channel comes with a unique set of features. From Instagram stories, to live-streams, to still photos, and short snippets of text, there are so many different ways you can communicate your desired messages. Use as many of them as you can!

Final Thoughts to Increase Online Engagement

There is no shortage of ways to increase online engagement. The five suggestions we have shared above are just scratching the surface, but they should give you enough to get started. Use them and watch your audience grow and your community thrive!

First time marketing your small business?
We know marketing can be confusing. Download our free marketing checklist for advice.

63 Comments

Maria Teresa Fernandez Ferreira · May 18, 2020 at 10:23 am

So I will do it since I do not have much practice and those tips will help me start

ilikan hepiyiler · May 18, 2020 at 10:32 am

More detailed info would be appreciated

    Brandon Rollins · May 18, 2020 at 11:22 am

    Ilikan, I’d love to do a bigger version of this post in our Start to Finish series someday.

ranadurham · May 18, 2020 at 12:21 pm

i like it and need to try this out so i can better my engagement.

Anne Marie Carter · May 18, 2020 at 12:43 pm

Great advice on first starting a blog and then including various social media sites.

monique s · May 18, 2020 at 1:19 pm

These are so important and would love even more than 5 ways.

André Mendes · May 18, 2020 at 4:10 pm

Short yet with the most important info. Thanks for sharing the knowledge.

jason jennings · May 18, 2020 at 4:20 pm

love it

Kakhaber Khmelidze · May 18, 2020 at 4:56 pm

That was useful info. Thanks and good luck to you.

Vadim Lingo · May 18, 2020 at 5:27 pm

you need to be flexible and client-oriented, that all there is

Jennylyn Gross · May 18, 2020 at 8:52 pm

Sounds like very sound advice, thank you!

Javier Vallejo · May 19, 2020 at 5:53 am

Is it profitable to outsource the management of social networks?

Javier Vallejo · May 19, 2020 at 5:57 am

Is it better to do the market research before setting up the business to find out if there is a gap in the niche? Or can the business be set up and then diversify or specialize depending on the market niche?

Lyndsey valentine · May 20, 2020 at 7:52 pm

Very useful information especially since I had no idea on how to get people interested in the stuff I make and sell this is a great help all I need to do now is start a selling page and run giveaways.

    Brandon Rollins · May 21, 2020 at 10:01 am

    Thankfully, it’s never been easier to do those two things!

Senia Clark · May 21, 2020 at 9:36 am

When using social media is it better to stick posting within your own product page or has it been effective to post in related groups?

    Brandon Rollins · May 21, 2020 at 9:59 am

    I would say it’s a good idea to post in related groups, provided they don’t have strict rules against self-promotion.

Colleen Gal · May 21, 2020 at 12:41 pm

Personal networking is also a very effective way of gaining business

    Brandon Rollins · May 26, 2020 at 9:11 am

    Absolutely – the oldest and probably still best tactic. Just talking to people!

Linda A · May 22, 2020 at 10:09 am

I need to increase online engagement.

Rashaverak42 · May 22, 2020 at 11:40 am

Thank you for the suggestions, this really helps me to get started!

Ankit bisht · May 24, 2020 at 3:16 am

Runing giveaway is good strategy to attract new customers

Faisal · May 24, 2020 at 1:43 pm

Online engagement is important in modern day business, thanks for the amazing and educaring article!

neerav soni · May 26, 2020 at 6:38 am

also use of analytics to determine where the plot holes are.

Lizzie Myers · May 26, 2020 at 1:45 pm

I really love your point about running giveaways — after all, many of us are attracted to sites when we can see the physical manifestation of the relationship between the host and their audience!

Zaldy · May 27, 2020 at 1:56 pm

This is so important and helpful for business starter!

Pat H · May 27, 2020 at 9:41 pm

As someone who works in social media this is all spot on and good tips.

Derek Eben · May 28, 2020 at 1:39 am

Yeah, People are starting to use this thing, Never know when you’re beaten.

Brenda W. · May 28, 2020 at 8:05 pm

The information that was provided will be useful. Thank you.

S Gopi · May 29, 2020 at 2:20 am

Well it’s not that easy for any beginner to conduct a giveaway, due you still recommend it?
Like whats the turnover rate, how beneficial can it be?

    Brandon Rollins · May 29, 2020 at 8:53 am

    I recommend it with caution. With giveaways, you need to:
    1. Have a good system to capture leads / incentivize people to follow you, etc.
    2. Give away a relevant prize.
    3. Be ready to clean up bad leads.

    If a beginner has any doubt about being able to do those three things, they probably are better off getting assistance.

    Kimberly Kerr · May 29, 2020 at 12:54 pm

    We don’t really have a lot of money for giveaways either, so we’ve decided to start out small with a smaller less expensive item or a gift card at first. Then we will work our way up.

      Brandon Rollins · June 2, 2020 at 8:43 am

      That’s often the best way to get started – giving away a small item can still bring a surprising amount of traffic.

Brandon Sparks · May 29, 2020 at 10:09 am

Wow!! Great read. Thank you so much for this..

L. Emmaline · May 29, 2020 at 10:25 am

“In short, be a human – even when time and money are tight!” If you insert “decent human”, then agree 100%! If you make a mistake, own up to it instead of blaming the client/consumer. I can’t tell you the number of places that lost my business because of the way they handled things beyond poorly.

Kimberly Kerr · May 29, 2020 at 12:53 pm

Thanks for these tips, They are very helpful.

Benjamin K. · June 1, 2020 at 11:00 am

Since I’ve started following you, I’ve noticed that you do a really good job at engaging with your followers. These points in this article not only look good on paper, but seeing you apply the principles helps drill home their importance.

Lauren B · June 1, 2020 at 11:10 am

Very good article about increasing online engagement.

Ben · June 1, 2020 at 11:25 am

These are some great tips. I have also seen people use collaboration with other online personalities/sites work well.

    Brandon Rollins · June 2, 2020 at 8:52 am

    Networking with others online or offline is also a great way to increase engagement. In fact, we plan on starting a podcast in the near future for that purpose – we want to tell the stories of various small business owners.

Mattias R · June 1, 2020 at 3:02 pm

Good points, but I’d really like to read some more specific pointers about each of them. Do a series of five articles where you deal with each one a bit more in depth?

Tony B · June 1, 2020 at 9:32 pm

I would like to know the social media channels that are just starting up that have the potential to explode. Where is the next Instagram going to be for example?

Barrie banks · June 2, 2020 at 2:09 am

Always be honest with your audience.

Rene Raps · June 2, 2020 at 4:24 am

Great article for those who own a company, which I don’t.

Robert Trivasse · June 2, 2020 at 6:50 am

Nice and concise but useful broad themes to keep in mind. Would love a more detailed article or some case studies.

Carlos M. · June 2, 2020 at 7:20 am

Interesting read. Social media presence is more relevant than never these days. For better or worse image is everything. If you play your cards right, keep active and maintain a high level of professionalism and a consistent and solid communication at a written and graphical level, small businesses can cast a shadow big enough that it overcasts the competition.

Ty Miller · June 3, 2020 at 5:44 am

I love giveaways. Do you start with a big one or small one for your first giveaway

    Brandon Rollins · June 3, 2020 at 7:46 am

    I would start small when doing a giveaway. That way, if you don’t run it as well as you could have the first time, you won’t lose too much money in the process.

Christian · June 3, 2020 at 4:55 pm

Thank you for the great read, will use this info for the future.

mike · June 4, 2020 at 4:32 pm

I think giveaways are one good practice to get followers, click, comments etc

    Brandon Rollins · June 5, 2020 at 8:48 am

    One of many tools in the toolbox!

Antony Sutcliffe · June 6, 2020 at 4:21 am

My online presence is something that I do wish to improve upon and become more confident with using. It is such a powerful tool to communicate with potencial unlimited audience and get them engage in both your product and passion.

    Brandon Rollins · June 8, 2020 at 9:34 am

    Social media, and online communication, in general, is very powerful. It takes time to master, though!

John Anthony Torrejas · June 6, 2020 at 6:44 am

thank you for advice

JamesH · June 6, 2020 at 7:25 am

Nice article!

Uriah · June 7, 2020 at 3:33 pm

Good broad principles.

Gábor · June 8, 2020 at 1:23 am

It seems to me that giveaways are the big guns to collect data. Iluminating.

    Brandon Rollins · June 8, 2020 at 9:33 am

    Yeah, that’s a spot-on observation. To anyone entering into giveaways, I advise being careful who you give your information to.

    As for companies using giveaways, I say be careful what you do with it. Encrypt your computer and let people unsub from your mailing list if they don’t want your mail.

frederick kemeh · June 10, 2020 at 11:34 am

One needs to be careful with online engagement tho. You may be working with people out to hurt you, but that may just be the risk one must take for success.

Jonathan Peirce · June 10, 2020 at 10:40 pm

Woah. This is honestly crazy how much free data you can collect with giveaways

    Brandon Rollins · June 11, 2020 at 8:54 am

    Yeah, and the beauty is that it doesn’t even have to be personal or private data either. In my opinion, the ability to ask questions and receive answers is more valuable than even the email sign-ups and social media follows in some cases.

Richard D · June 10, 2020 at 11:56 pm

Giveaways are great, they got me here.

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