Weird Marketing Lessons
How Super Mario 64 Conspiracy Theories Can Teach Us About Branding
Did you know every copy of Super Mario 64 is personalized? Well, at least that’s the theory. It’s said that even back in 1996, Nintendo was able to create an AI that adapted to a Read more…
Weird Marketing Lessons
Freight Shipping is Decadent and Depraved
Have you seen the images of empty store shelves lately? They’re all over social media and the news. You might think that it’s the result of people panic buying, but the problems run deeper than Read more…
Weird Marketing Lessons
What Cult Classic Movies Teach Us About Business & Branding
Do you have a favorite movie that not many people have heard of? Or do you go to a coffee shop that you wouldn’t substitute for anything else? Or, perhaps, do you have a favorite Read more…
Weird Marketing Lessons
How a Billionaire Destroyed Gawker with Hulk Hogan & Why It Still Matters
Facing a $140 million legal judgment, the leaders of Gawker had to face their sins. Perhaps it wasn’t a good idea to out billionaire Peter Thiel as gay in 2007. And maybe the world would Read more…
Weird Marketing Lessons
How Anime Won the West & Why You Should Care
Anime. You know it in one form or another. Maybe you watched it when you were young, or your kids watch it, or you’re watching it now. It’s a universal and ageless media that caters Read more…
Weird Marketing Lessons
How American Girl Built a Multigenerational Business Empire with Dolls
It was 21 years ago when I got my first American Girl Doll. As any typical 10 year old does on a July summer day, I was curled up behind my bed doing some summer Read more…
Start to Finish
Outreach: 9 Proven Ways You Can Grow Your Business
Drawing attention to your business is tough! Or at least it can seem that way if you’re not well-versed in the art of outreach. We talk a lot about customer retention, customer experience, and consumer Read more…
Weird Marketing Lessons
How Cat Cafés Took Over the World
Imagine you walk into the bar and you order a beer. Something brushes up against your leg. You hear a meow. No, you’re not in Mardi Gras. You are in one of many cat cafés Read more…
Podcast
Podcast: Wrapping Up Season Two
Business is picking up, and we need a minute to catch our breath! We’re wrapping up season two of the Marketing is the Product Podcast, and we’ll be back in a few months with season Read more…
Weird Marketing Lessons
How Delta Air Lines Has Survived 96 Years of the Brutal Aviation Industry
The airline industry is an unspeakably difficult one. As of 2021, there are 18 major passenger airlines in the United States. The list of airlines that have died is so long that it takes up Read more…
Podcast
Podcast: Eric Seropyan on Getting Your Small Business Ranked Higher in Google
SEO and SEM expert, Eric Seropyan, is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business Read more…
Start to Finish
15 Easy Ways Your Business Can Improve SEO & Rank Higher in Google
The marketing world is full of strange jargon and acronyms. One of the most common acronyms you’ll see people use is SEO. The internet is full of articles telling you that you should improve your Read more…
Podcast
Podcast: Maureen Mwangi on Building Brands & Helping Others
Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed Read more…
Weird Marketing Lessons
How Minecraft Made $2.5 Billion From Scratch
Minecraft was created by a solo developer with a day job in 2009. The graphics are 8-bit and servers will boot you for no reason sometimes. By all accounts, Minecraft should have crashed and burned Read more…
Podcast
Podcast: Parker Stevenson on Keeping Small Businesses Profitable & Healthy
Parker Stevenson is a Partner and the Chief Business Officer at Evolved Finance. Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Join us this week Read more…
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Training New Pangea Teammate – Will Have Fresh Content Next Week!
If you’ve been following the podcast lately, you know that Pierson and I are seeing an unprecedented amount of work with Pangea Marketing. This is a great problem to have, to be sure, but it Read more…