This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, Read more…
When you think of a small business you probably have images of the diner down the road or the coffee shop around the corner. But what about your local tattoo parlor? English and Christopher Cousins Read more…
Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Fire Stick and Echo Dot bundle. Read more…
Products come and products go, but businesses stay around for much longer. That’s because most businesses that succeed in the long-run don’t sell a single product or service. Indeed, successful businesses often rely on a Read more…
This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, Read more…
Here’s a riddle for you: imagine you’re starting up a shop selling a brand new kind of product. It’s poorly understood and a lot of people mistakenly associate it with illegal drugs. Yet every day, Read more…
Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, Read more…
People judge books by their covers. They judge products by their covers, too. It’s no secret that packaging affects whether people will purchase your small business’s products. That’s why we’ll be talking about how to Read more…
This is the Coronavirus Case Studies series. Every post in this series will talk about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all still processing this massive, Read more…
Good marketing comes down to creating great experiences for your customers. This is known as UX, or user experience. In this week’s episode, we’ve brought on Sean Fallon, longtime UX consultant and owner of Smunchy Read more…
Every week, we answer a common question about marketing or an aspect of business. This week, our question comes from a fan who entered our giveaway for an Amazon Firestick and Echo Dot bundle. Today, Read more…
When asked to define marketing, many people think of advertising. They talk about how marketers use different tools to make money. Yet the job doesn’t stop there – marketing isn’t just about making money. It’s Read more…