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Why Supply Chain Management is Important to Small Business Marketing
Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you Read more…
Podcast
Chari Buckner on Running a Pet Crematory and Finding Meaning
Getting things started with the first episode of season two, we are joined by Chari from Faithful Friends Pet Crematory. Chari Buckner is the owner of Faithful Friends, working with countless pet owners to make Read more…
Weird Marketing Lessons
Why a Rambling Redhead is Taking Over the Internet
Redheads only make up 2% of the world’s population. And the recessive gene jackpot of a redhead with blue eyes is even smaller, at 0.17%. So what would you call someone with red hair, blue Read more…
Start to Finish
How to Use Influencer Marketing to Quickly Grow Your Small Business
Influencer marketing is a relatively new way for companies of all sizes to market their products. Today, we are going to dive into all things influencer marketing. We’ll answer questions like: What is influencer marketing? Read more…
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Online Reviews & How Your Small Business Can Use Them
How do people find your business? Vague question, I know. But take a moment and really ask yourself the question. Is it through outbound marketing? Do you have a steady stream of organic traffic coming Read more…
Weird Marketing Lessons
How Instagram Changed the Tattoo Industry
In Weird Marketing Lessons, we take a close look at industries we love to find the marketing lessons within them. Today, I’m going to talk about tattoos. Specifically, I’m going to talk about how Instagram Read more…
Podcast
Wrapping Up Season One
As we wrap up our first season of the Marketing is the Product Podcast, a few changes are in order to help make the show that much better for you guys. In this episode, we Read more…
Start to Finish
Small Business Advertising 101
When you’re marketing your small business for the first time, advertising is just plain intimidating. Effective advertising requires you to understand both complex marketing ideas and the ins and outs of software like Facebook and Read more…
Podcast
Kenny Goodman on 2020, Mindfulness, and Growing Your Business
Kicking off our first interview of the new year, we are joined again by our friend Kenny Goodman from Overboard Games. Kenny owns and runs Overboard Games. He is now running a successful business that revolves Read more…
Weird Marketing Lessons
What the UFC’s Fight Island Taught Me About Running a Business
I’m glad 2020 is over, and I’m not alone. We’ve all been tested in every aspect of life in the last year, right down to the cancellation of sports. There was only one shining exception: Read more…
Podcast
Celebrating the New Year and Our Resolutions for 2021
We did it – we made it through 2020! As we close the door on one of the most chaotic years in history, it is important to take the time to reflect on the good Read more…
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Relationship Marketing: Grow Your Business with Meaningful Connections
Relationships matter. There are a million ways to say this simple fact, and a million ways to prove it too. Good relationships lead to customer retention, partnerships, referrals, and – ultimately – a big payday. Read more…
Podcast
Small Business & The World’s Weirdest Holiday Season
As 2020 comes to a close, we wanted to offer up this last podcast as one final reflection of this year. The year 2020 has been one of the most challenging years for all of Read more…
Coronavirus Case Studies
How Coronavirus Will Affect the Convention Industry
This is the final post in the Coronavirus Case Studies series. Every post in this series has talked about how the coronavirus pandemic of 2020 will affect different businesses for years to come. We’re all Read more…
Podcast
Jamison Colston on Car Detailing, Philosophy & Taekwondo
Without hyperbole, Pierson and I can say that Jamison Colston is one of the most well-rounded people we have ever met. Jamison owns and runs Scenic City Mobile Detailing. He’s a real estate investor, fitness Read more…
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Customer Experience 101: What is it and Why Does it Matter?
Have you ever walked into a restaurant and waited forever to be seated, only to be treated rudely and have your food served cold? If so, it’s safe to say that you’ve had a bad Read more…