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Outreach: 9 Proven Ways You Can Grow Your Business
Drawing attention to your business is tough! Or at least it can seem that way if you’re not well-versed in the art of outreach. We talk a lot about customer retention, customer experience, and consumer Read more…
Weird Marketing Lessons
How Cat Cafés Took Over the World
Imagine you walk into the bar and you order a beer. Something brushes up against your leg. You hear a meow. No, you’re not in Mardi Gras. You are in one of many cat cafés Read more…
Podcast
Podcast: Wrapping Up Season Two
Business is picking up, and we need a minute to catch our breath! We’re wrapping up season two of the Marketing is the Product Podcast, and we’ll be back in a few months with season Read more…
Start to Finish
How Delta Air Lines Has Survived 96 Years of the Brutal Aviation Industry
The airline industry is an unspeakably difficult one. As of 2021, there are 18 major passenger airlines in the United States. The list of airlines that have died is so long that it takes up Read more…
Podcast
Podcast: Eric Seropyan on Getting Your Small Business Ranked Higher in Google
SEO and SEM expert, Eric Seropyan, is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business Read more…
Start to Finish
15 Easy Ways Your Business Can Improve SEO & Rank Higher in Google
The marketing world is full of strange jargon and acronyms. One of the most common acronyms you’ll see people use is SEO. The internet is full of articles telling you that you should improve your Read more…
Podcast
Podcast: Maureen Mwangi on Building Brands & Helping Others
Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed Read more…
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How Minecraft Made $2.5 Billion From Scratch
Minecraft was created by a solo developer with a day job in 2009. The graphics are 8-bit and servers will boot you for no reason sometimes. By all accounts, Minecraft should have crashed and burned Read more…
Podcast
Podcast: Parker Stevenson on Keeping Small Businesses Profitable & Healthy
Parker Stevenson is a Partner and the Chief Business Officer at Evolved Finance. Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Join us this week Read more…
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Training New Pangea Teammate – Will Have Fresh Content Next Week!
If you’ve been following the podcast lately, you know that Pierson and I are seeing an unprecedented amount of work with Pangea Marketing. This is a great problem to have, to be sure, but it Read more…
Podcast
Podcast: Homestead Phil and Homestead Jenn on Renting Chickens
Ever heard of renting chickens? This isn’t just some far-fetched idea, it’s a business – and a very successful one at that. Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They Read more…
Weird Marketing Lessons
The Rise & Fall & Rise of Aeropostale
I was shopping with my wife at the gardening store, looking – in true millennial fashion – for plants we can’t kill. Suddenly, apropos of nothing, I wondered “what the hell happened to Aeropostale?” Aeropostale Read more…
Podcast
Interview with Brandon Rollins on the Formation of Pangea Marketing Agency
We’re slammed with client work this week, so here’s an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency. Find out how we, as a Read more…
Start to Finish
Product Distribution & Your Small Business
If you build it, they won’t just come. Your small business needs a product distribution strategy if you want to make sales. This is so important, in fact, that one of the 4 P’s of Read more…
Podcast
James Breakwell on How to Be a Man
James Breakwell is a comedy writer and self-described amateur father. Coming June 8, he will be releasing, or perhaps unleashing, his new book: How to Be a Man (Whatever That Means): Lessons in Modern Masculinity Read more…
Weird Marketing Lessons
How The Room Made $30 Million by Being a Terrible Movie
Released in 2003, The Room is widely considered to be one of the worst films ever made. It holds a score of 3.7 out of 10 on IMDb and an astounding 9 out of 100 Read more…