Every small business wants to sell big. The desire to earn a lot of customers is deeply ingrained into business culture. However, to do so, you need to create products and services that people are Read more…
On this blog, we’ve talked almost exclusively about business-to-consumer marketing so far, also known as B2C marketing. This doesn’t reflect the whole truth, though, because business-to-business (B2B) is a significantly bigger market than B2C. As Read more…
The 4 Cs of Marketing are a newer marketing model that helps us to understand the “set of marketing tools that a firm uses to pursue its marketing objectives in the target.” You may also Read more…